This is the blog at Logo Design Wichita the blog of Tracy Holdeman. Tracy is a graphic designer in Wichita, KS specializing in exceptional logo design, corporate identity and branding across all graphic platforms – website design, social media design, print design, advertising design and environmental design. In a world of overwhelming consumer choice and 24/7 marketing messages bombarding us the average logo design and branding will not be effective. Different is good. Different and relevant is great. Different, Relevant, and perfectly executed is the best. For more information or just a conversation call me at 316 262 0085 or e-mail tracy@insightdesign.com

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Website design and development can be constructed in virtually any look or format but, if you want great search results "different" can be bad. Normally, "different" is good for any kind of design including logo design and website design. 'Different" is what gets your logo design or website design noticed over the compatition. "Different" is what helps your brand connect with consumers in a unique and lasting way. But, search engines like website designs, website architecture and website structures to follow a specific outline. If your website design steps outside of the perscribed search engine ideals your website will suffer in low organic search results. The ideal website design should appear unique in design and relevant in content but also stay within the guidelines search engines prefer. Also, the content of the best website design would include discriptive keyword terms. For example, for a blog that wanted to attract customers in need of website design it should include the term "website design" but even better would be to narrow the search terms. For example the term "website design wichita" would narrow the search from a global one to a local one resulting in more visitors to your website. So "different" is good if it stays within the ideal website design paramitors.

 

Website Design for Larkspur Restaurant

WebsiteDesignWichitaRestaurant

'Different" website design with great SEO.

This website design is unique and relevant and also is number 5 for search results "Wichita Restaurant".

Website Design Larkspur Bistro Wichita, KS.

 

Website Design Wichita Area

WebsiteDesignWichitaAreaICM

The ICM website design is almost 100 pages.

This website design had even greater limitations to accomidate a simplified CMS, (Content Management System) for muliple users.

Website Design ICM Wichita Area.

 

Website Design for LaminateWorks, Website Design Kansas City.

WebsiteDesignKansasCity

Website design that looks great and functions great.

The LaminateWorks website design uses white space to give a simple design an elevated appearance of quality.

LaminateWorks began in Wichita, KS but has since moved to Kansas City and expanded into Dallas TX and Houston TX.

Website Design Kansas City, LaminateWorks

 

Website Design for Wichita Company.

WebsiteDesignWichitaFishing

Website design that doesn't look like it's a content management site.

This is a fun visual website that is easy to add content to.

Website design for Wichita Company.

 

Website Design for OpenRoad Brands.

WebsiteDesignOpenRoadBrands

Website design that's getting 500 hits a day and it just launched!

The OpenRoad Brands website design is designed for consumer interaction.

Website Design Wichita, KS. OpenRoad Brands.

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Tanya's Soup Kitchen logo design is Tanya herself and a bowl of soup in the same image. The Tanya's Soup Kitchen logo design is a visual manifestation or metaphor to show Tanya is the equal of a true artist. Tanya puts herself into her creations, her art, her soup.
In the logo design Tanya's face is the bowl, her mouth is the spoon, her eyes are splashes/droplets and her hair is the steam. All the shapes and lines of this logo where drawn and drawn again then scanned into digital form and re-drawn digitally. All the edges and curves were smoothed and softened to invite the viewer and remind the consumer of how beautifully delicious Tanya's soups really are.
Tanya and the Tanya's Soup Kitchen logo design and brand identity have become interchangeable, recognized as one-in-the-same. All the graphic design in Tanya's brand identity reflects and has become the symbol for Tanya's attitudes and personality. Tanya has become more than a proprietor of  a sheik restaurant, she has become a food goddess and a beacon for sub-culture lifestyles and attitudes. The lines early anticipating a bowl of Tanya's amazing soup often extend from one side of the restaurant to the other and even out of the door. Tanya has become famous in the Wichita area and well know in the highest perches of the food industry.Join the attitude at
http://www.facebook.com/tanyassoupkitchen
http://www.facebook.com/tanya.tandoc
http://tanyassoupkitchen.com/

Tracy Holdeman is founder and creative director of Insight Design Communications, executive creative director of WhisperNewYork. His logo design, brand identity, website design and graphic design work has been recognized with over 100 national and international awards.

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The Magnolia Group website design is part of a total brand development which included logo design, copy writing, brochure design, business card, envelope, letterhead, sales folder and more. The Magnolia Group is an innovative healthcare services company that have developed a market niche in the emerging elder care market.  As Elder Care Experts, the Magnolia Group is a health and human services specialist who helps families who are caring for older relatives. The Elder Care Expert is trained and experienced in any of several fields related to care management, including, but not limited to nursing, gerontology, social work, or psychology, with a specialized focus on issues related to aging and elder care the process of planning and coordinating the care of the elderly and disabled to improve their quality of life and maintain their independence for as long as possible. Health and psychological care are integrated with the best possible combination of services such as: housing, home care services, socialization programs, financial and legal planning. The website design reflects the Magnolia Groups' innovative approach with unique design and colors.

The website design is developed to exploit the large client information base for SEO and "natural" Google search results. We believe if nobody sees your website it is a missed opportunity. We plan and build websites that enable client interaction and maximizes SEO, keyword and link building functionality. All website designs should look good and function to get results.

The Elder Care Expert assists older adults and persons with disabilities in attaining their maximum functional potential. In addition, the Elder Care Expert is an experienced guide and resource for families of older adults and others with chronic needs, including helping those suffering from Alzheimer’s Disease or Parkinsons or exhibiting symptoms of dementia.
A care plan tailored for each individual’s circumstances is prepared after a comprehensive assessment. The care plan is modified when necessary based on the professional Elder Care Expert’s monitoring of the effectiveness of the components of the care plan. Elder Care Experts accomplish this by combining a working knowledge of health and psychology, human development, family dynamics, public and private resources and funding sources while advocating for the individual throughout the continuum of care.
Elder Care Experts who are members of the National Association of Professional Geriatric Care Managers (NAPGCM) are committed to adhering to the NAPGCM Code of Ethics and Standards of Practice.

Website design for Magnolia Group of Wichita, KS.
InsightDesign.com,  and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.
The Magnolia Group is located at 155 N. Market #420 Wichita, KS  67202

Location:

Wichita website design

Style:

Dynamic content management website design

Industry:

Healthcare services website design

Figural logo designs might be the most used in all logo design history. Figural logo designs were most popular in the first half of the 20th century before computers, when drawing skills were highly advanced. Today, a figural logo can be a definite benefit to any brand identity. Here, the figure is used to represent the abstract concept of all artist. The figure is raising up a star which symbolizes the idea of art. The figure raising the star shows the artist hanging his work to share with the world. The confetti and streamers running through the figure and the star symbolizes a celebration in the process of the artist sharing his art. He is raising art and it is that act that also raises spirits. It's a celebration of the uplifting effects of art.

 

Location:

Logo design Wichita Kansas

Style:

Figural logo design

Industry:

Arts and Entertainment logo design

Not all logo designs are made with images, some are made with texts and images while others are simply text. A logo design that is only text is called a typography logo, logotype, wordmark or signature mark. The type can be very straight forward or illustrated to communicate a specific feeling or attitude.
Squeezer's Palace is a re-creation of a 70's ice cream store. We developed typography for the logo based on historical 70's fonts. We hand illustrated the logo letterforms to match the essence of the original hand drawn logo. Redesigning the letterforms also allowed us to make the logo more compact and there fore more legible as store signage.

 

Location:

Logo design Wichita

Style:

wordmark logo design

Industry:

Restaurant logo design

Animal logo designs are ancient history in graphic design terms, but as in any endeavor, creativity and a unique perspective applied to tried and true concepts can make a very impressive visual statement. Animals allow for virtually any expressive idea and are universally understood.The Surfing Bull concept restaurant logo design is a remix of the old boring "Surf and Turf" terminology. Surfing Bull is a steak and seafood restaurant. The logo illustration is based loosely on Cubist drawings by Pablo Picasso which embodies the logo design with a funky alternative look and feel. The bull is actually surfing, riding a wave. The surf board cleverly illustrates the water with it's bottom line.Client: Surfing Bull logo design

 

Location:

Wichita logo design

Style:

Animal logo design

Industry:

Food and beverage logo design

A character logo uses a face or figure in an exaggerated illustration style to tell the most impactful story possible. Character logo designs are most commonly used for major sport franchise logo designs and even local small town sport team logo designs. The Central Raiders logo design is a character logo illustrated to endow the bandit, the mascot, with extra toughness and meanness. The bandit has been the school mascot for over 50 years so he was maintained as the logo. Elements were added to the bandit such as the hat with the letter "R" and the handkerchief to be sold as merchandise and add extra fan excitement at sporting events.

 

Location:

Burton, kS logo design

Style:

Character logo design

Industry:

Sport logo design

Media

The Z Hair Academy website design had a variety functions and desired outcomes. Z Hair Academy wanted to replace pay-per-click advertising that cost thousands of dollars a month with organic search results or natural search results, inform prospective students and allow them to enroll online and make it easy for the Z Hair Academy staff to manage, change and update the web site.

We developed a Content Management System (CMS) website that enabled Z Hair Academy to manage, change and keep the Z Hair Academy web site up-to-date and relevant. We also informed and educated Z Hair Academy how to manage their own Search Engine Optimization (SEO). We designed a website with dynamic web pages. (Dynamic web pages are websites that are generated at the time of access by a user or change as a result of interaction with the user and dynamic web pages are a fundamental part of Web 2.0 which facilitates information sharing across multiple websites.) The Z Hair Academy website design also has an online catalog so prospective students can discover and learn about what Z Hair Academy has to offer, and with the web based enrollment form Z Hair Academy can fill classes without even the cost of paper. The Z Hair Academy web site also includes an easy to update online events calendar which is a great way to inform prospective students and an excellent way to bring visitors back to the website again and again. Furthermore, the website has a photo gallery that allows Z Hair Academy to upload photos and create new sets so they can showcase visiting instructors like Sally Rogerson. The website gallery also makes it easy for Z Hair Academy to share special events, products, new hairstyling techniques, new hair styles and the latest fashion shifts.  The Academy can also upload pre-designed coupons which keeps Academy customers coming back to the website and back to get styled, cut and colored. We also made Z Hair Academy website design social, with easy click to share buttons. The Z Hair Academy website design is a living tool that helps The Academy stay one step ahead of the crowd.

The Z Hair Academy website design is doing well already with organic search or natural search results. For example, Google keyword search for "hair academy Kansas' Z Hair Academy website design shows up three times on the first page of Google search results at #2, #3 and #5 out of 12,600,000 results. Google keyword search for "hair academy Lawrence' Z Hair Academy website design shows up three times on the first page of Google search results at #1 out of 12,800,000 results. Bing keyword search for "hair academy Kansas' Z Hair Academy website design shows up  on the first page of Bing search results at #2 out of 55,700,000 results.(Search engines usually offer two types of search results to their customers: Pay-Per-Click results--typically at the top or on the side and organic or natural results. While Pay-Per-Click  results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.)

Insight Design Communications develops highly visual and functional website designs, logo design and brand development.
insightdesign.com and logodesignwichita.com are website designs of Tracy Holdeman. His Insight Design Communications studio is located in Wichita, KS.

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Dr. Jay Harness MD. FACS is President of Breast Surgery International and one of the top breast cancer surgeons in the world. Dr. Jay Harness is accredited with a number of significant medical and healthcare breakthroughs. He treats the whole person. He introduced oncoplastic reconstruction to patients when he arrived in Orange County in 2003. We developed a brand strategy with Whisper and the website design and brand identity that relate back to a patients file folder because we want consumers to get the facts about Dr. Jay harness. He has the goods, his resume reads longer than most novels. The tag-line, "We live you" was developed to express how Dr. Jay Harness and his team treat, patients. We also developed a Geo-tagging search engine optimization (SEO) strategy for excellent Google rankings in a variety of location area searches like "breast cancer surgery anaheim". www.drjayharness.com ranks number one for keyword search "breast cancer surgery anaheim" and many others. We also developed an easy to populate blog and client "how-to-education" so Dr. Jay Harness and his team can ad content regularly. The website design is unique and different so it is clear to clients  that this is not the usual. Dr. Jay Harness MD. FACS is different.

We always enjoy working with Whisper, one of the most innovative strategic brand consultancies in the global marketplace known for positioning clients so they "own the conversation".Website Design Wichita, the website of Tracy Holdeman and his team. We are an exceptional website design, graphic design and logo design team for local Wichita Kansas websites as well as website designs and marketing strategies for clients from all over the U.S.

Logo designs that use company initials have been common from the beginning of graphic design and branding. An initial logo design is simply a logo that uses the initials of the company name. The key to this common type of logo designis to develop a truly unique image that holds visual interest. Shallow Valley Foods uses the "S" and "V" from Shadow Valley. The 'S" is a geometric and three dimensional ribbon weaving in and out of the "V". The three dimensional effect is done without the use of gradations for better printing and visual impact on virtually any application. The 3D illusion is created with white space to show one element in front of the other and two shades of red to show depth. The combination of weaving and depth create a visually memorable logo design.

 

Location:Logo design Wichita KS

Style:

Initial logo design

Industry:

Food and beverage logo design
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