This is the blog at Logo Design Wichita the blog of Tracy Holdeman. Tracy is a graphic designer in Wichita, KS specializing in exceptional logo design, corporate identity and branding across all graphic platforms – website design, social media design, print design, advertising design and environmental design. In a world of overwhelming consumer choice and 24/7 marketing messages bombarding us the average logo design and branding will not be effective. Different is good. Different and relevant is great. Different, Relevant, and perfectly executed is the best. For more information or just a conversation call me at 316 262 0085 or e-mail tracy@insightdesign.com

ldw logo main

Wichita logo design is the website of Tracy Holdeman, one of the top logo designers in the U.S. The Wichita logo designs are some of wichita's most recognized logo designs and some of the companies have grown from start-ups to multimillion dollar businesses. Tracy believes that for logo designs different is good. Different and relevant is even better. These Wichita brands have shared a vision and success with Tracy and Insight Design Studio.   

 

Tracy and his team create complete brand solutions from nothing to Logo Design & Brand Identity, Logo Design, Brand Promise, Brand Positioning, Corporate Identity, Complete Brand Identity, Brand Guide Identity Manual, Naming, Tagline Development, Brand Architecture.   

 

Tracy's logo designs have been awarded the highest international honors for more than a decade. These are only a few of his Wichita favorites.   

 

Wichita_Logo-beyond-napa
 

Wichita logo design #1 favorite.

Beyond Napa at Rock Island Studios, 338 N. Mead(Old Town Square), Wichita, KS 67202 Ph: 316.260.9920

Wichita logo design by Tracy Holdeman

 

 

FreshPaint_Wichita_Logo_Design
 
Wichita logo design #2 favorite.
Fresh Paint, Linnette Lee, Wichita, Kansas, 316.734.3936

Wichita logo design by Tracy Holdeman

 

 

Wichita_Logo_Design_Tanyas
 
Wichita logo design #3 favorite. 
Tanya's Soup Kitchen, 1725 E Douglas Ave  Wichita, KS 67211 (316) 267-7687

Wichita logo design by Tracy Holdeman

 

 

PrairiePrint_Wichita_Logo
 
Wichita logo design #4 favorite. 
Prairie Print Screen Printer, 3748 N Ohio St  Wichita, KS 67219 (316) 267-1950  

Wichita logo design by Tracy Holdeman

 

 

InsightDesign_Wichita_Logo
 
Wichita logo design #5 favorite. 
Insight Design Communications, 700 S Marcilene Terrace  Wichita, KS 67218 (316) 262-0085

Wichita logo design by Tracy Holdeman

 

 
Those are the top 5 Wichita logo designs by Tracy Holdeman

Myron Mixon is definitely different.
Logo design and celebrity brand development for Myron Mixon, the three time BBQ World Champion. Myron Mixon is the featured BBQ Pitmaster on the TLC television network. His personality and television presents has made him a desired celebrity spokesperson. We are developing initial brand positioning, brand platform, logo design and website design and development for Myron Mixon.Developing a logo design that projects the personality of Myron Mixon. He is a true Southern character but as smart, knowledgable and talented in the realm of BBQ companions and lifestyle as anyone in the world. Myron Mixon is unique and naturally steps into the 'white space" in the BBQ category. Therefore, we are focused on developing the character, personality and emotional element of his brand.

PubOffice

After logo design and website design discussion, Myron Mixon at his New York City publicist office showing off his championship ring.

KeenSteakhouse

Logo design and website design meeting with Myron Mixon at Keen Steakhouse in New York City.Keen Steakhouse.

MyronMixonTracyHoldeman

After logo design and website design meeting Myron Mixon and Tracy Holdeman pose for photo.

WinnerRing

New York City publicist office kitchen back-splash and utensil holder.Close up of kitchen back-splash made of old pots and stuff.

Logo design is my normal activity when I'm in New York City and this time was no exception. On this business trip to NYC I met with Myron Mixon, a different kind of client, the three time world BBQ champion, to finalize the details of his logo design and website design. But I also got to have some fun too. Just walking through the NYC streets is an adventure and taxi rides are always entertaining but one of my favorite experiences was MoMA, the Museum of Modern Art in NYC. 99% of all tourist places disappoint but MoMA was amazing. My jaw hung open most of my time in the museum. World famous art, after world famous art absolutely blew me away. See the photos….

StarryNight

 

StarryNight3

Vincent van Gogh's Starry Night.
It was actually sloppy, not even finished to the edges. Made me wider if that could be used to give a logo design or website design a more spontaneous feel.

PicasoArt

 

PicasoArt2

Pablo Picasso's Guitar is attached with straight pins.

 

This all reminded me that 'Different is Good", really good.

I was asked to set in at Parsons School of Visual Art and Design in NYC.

 

The school had an energetic vibe. The class discussions revolved around the importance of difference with logo design, website design and brand development. The student brought a naive viewpoint and interjected some interesting thoughts and they could understand the conversation well. The conversation about logo design, website design and development revolved around a set of ideas... All clients have a unique fingerprint, a unique story. Finding what is different with each clients', logo design, website design and brand is the key. Different is good. Different is what gets images, and ideas noticed. Have you ever heard of the same thing, the ordinary, being noteworthy? Have you ever heard someone say, "The logo design was so memorable because it blended into the crowd?" You never will either. Different is what defines one idea from another, one logo from another, one website from another. Different is what makes anything memorable. Different alone will not effect a real change for any business. The key to marketing is finding the white space, defining what a business does best and finding its own unique place in the marketplace. Then defining it in a relevant and engaging way, as in logo design, website design and branding. The young minds full of innocence and excitement and expensive fashions was invigorating and fun to see. I was even impressed with the uniqueness and artistry of some of the students work. Even the simple assignment of a self portrait using a grid seemed to truly inspire some of the students.

 

Thank You to, School of Visual Arts | Eugene Lang College in New York City

StudentDesignA

Self portrait illustration made of typography.

StudentDesignA2

Self portrait illustration made of typography close up.

StudentDesignA3

Self portrait signature made of unique typography.

StudentDesignB

Self portrait illustration with surprising color.

StudentDesignC

Self portrait illustration using dots.Self portrait illustration using dots close up.

StudentDesignC2

Self portrait illustration using dots.Self portrait illustration using dots close up.

Website design and development can be constructed in virtually any look or format but, if you want great search results "different" can be bad. Normally, "different" is good for any kind of design including logo design and website design. 'Different" is what gets your logo design or website design noticed over the compatition. "Different" is what helps your brand connect with consumers in a unique and lasting way. But, search engines like website designs, website architecture and website structures to follow a specific outline. If your website design steps outside of the perscribed search engine ideals your website will suffer in low organic search results. The ideal website design should appear unique in design and relevant in content but also stay within the guidelines search engines prefer. Also, the content of the best website design would include discriptive keyword terms. For example, for a blog that wanted to attract customers in need of website design it should include the term "website design" but even better would be to narrow the search terms. For example the term "website design wichita" would narrow the search from a global one to a local one resulting in more visitors to your website. So "different" is good if it stays within the ideal website design paramitors.

 

Website Design for Larkspur Restaurant

WebsiteDesignWichitaRestaurant

'Different" website design with great SEO.

This website design is unique and relevant and also is number 5 for search results "Wichita Restaurant".

Website Design Larkspur Bistro Wichita, KS.

 

Website Design Wichita Area

WebsiteDesignWichitaAreaICM

The ICM website design is almost 100 pages.

This website design had even greater limitations to accomidate a simplified CMS, (Content Management System) for muliple users.

Website Design ICM Wichita Area.

 

Website Design for LaminateWorks, Website Design Kansas City.

WebsiteDesignKansasCity

Website design that looks great and functions great.

The LaminateWorks website design uses white space to give a simple design an elevated appearance of quality.

LaminateWorks began in Wichita, KS but has since moved to Kansas City and expanded into Dallas TX and Houston TX.

Website Design Kansas City, LaminateWorks

 

Website Design for Wichita Company.

WebsiteDesignWichitaFishing

Website design that doesn't look like it's a content management site.

This is a fun visual website that is easy to add content to.

Website design for Wichita Company.

 

Website Design for OpenRoad Brands.

WebsiteDesignOpenRoadBrands

Website design that's getting 500 hits a day and it just launched!

The OpenRoad Brands website design is designed for consumer interaction.

Website Design Wichita, KS. OpenRoad Brands.

Media

Tanya's Soup Kitchen logo design is Tanya herself and a bowl of soup in the same image. The Tanya's Soup Kitchen logo design is a visual manifestation or metaphor to show Tanya is the equal of a true artist. Tanya puts herself into her creations, her art, her soup.
In the logo design Tanya's face is the bowl, her mouth is the spoon, her eyes are splashes/droplets and her hair is the steam. All the shapes and lines of this logo where drawn and drawn again then scanned into digital form and re-drawn digitally. All the edges and curves were smoothed and softened to invite the viewer and remind the consumer of how beautifully delicious Tanya's soups really are.
Tanya and the Tanya's Soup Kitchen logo design and brand identity have become interchangeable, recognized as one-in-the-same. All the graphic design in Tanya's brand identity reflects and has become the symbol for Tanya's attitudes and personality. Tanya has become more than a proprietor of  a sheik restaurant, she has become a food goddess and a beacon for sub-culture lifestyles and attitudes. The lines early anticipating a bowl of Tanya's amazing soup often extend from one side of the restaurant to the other and even out of the door. Tanya has become famous in the Wichita area and well know in the highest perches of the food industry.Join the attitude at
http://www.facebook.com/tanyassoupkitchen
http://www.facebook.com/tanya.tandoc
http://tanyassoupkitchen.com/

Tracy Holdeman is founder and creative director of Insight Design Communications, executive creative director of WhisperNewYork. His logo design, brand identity, website design and graphic design work has been recognized with over 100 national and international awards.

Media

The Zesta Golf website design is part of an entire brand identity development that included logo design, iconography, brand colors, tagline and brand logotype. The website incorporates large scale photography, subtle rollovers, elegant shading and color transitions to introduce the Zesta Golf website design.Zesta Golf is a dynamic golf products designer and marketer headquartered in Wichita, Kansas U.S.A.  Actually Zesta Golf is a small creative business team with special talents and skills who have a love for the game of golf. Our initial products consists of accessories including driver head covers, golf towels, golf umbrellas and golf stand bags. Zesta Golf will eventually provide golfers and golf fans a full line of golf products and services including but not limited to accessories, apparel, clubs, entertainment, gloves and training aids.

Zesta Golf believes in taking care of our customers, they believe in working hard to design and market competitive products, they believe in having high standards in quality and performance. Most importantly they believe golf should always be fun and they are driven to add unique enjoyment to our products. As a passionate and committed team we are driven to help our customers “Elevate Their Z Game”.

Zesta Golf believes in giving back to our communities. This means more than just contributing money. It means investing ourselves in the causes we feel we can make a difference in achieving results. These causes may be related to helping to improve and grow the game of golf. These causes also may be related to helping our fellow men and women through targeted education.The Zesta Golf website design includes a blog, a contact form, retailer registration and login and an e-commerce store with customer login. The website design. InsightDesign.com, and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.

Location:

Website design Wichita

Style:

Dynamic website design

Industry:

Golf website design

Media

The ICM's website design is part of a total branding effort that includes multiple advertising campaigns, employee recruitment materials and a variety of on-line efforts. The website design was developed through a total branding effort that began with the development of a brand platform, brand positioning and a brand promise. We created the website design visuals in coordination with other branding efforts so the entire ICM, Inc. brand communicates the same vital core messages across all brand touch points. The ICM, Inc. website design uses brushed aluminum with subtle layer effects, white space and modern color combinations to project a clear confidence within the biofuel space. ICM, Inc. is the world-wide leader of ethanol plant design, engineering and manufacturing. The brand identity and website design also incorporate actual employee and location photography. These primary elements are the building blocks of the visual brand and of the website design.

ICM, Inc. wanted a website design they manage with multiple departments managing different categories. The average Content Management System (CMS) is a website which focuses on the authoring, editing and publishing of website articles and news. The website design we developed for ICM, Inc. allows our client to do much more. This website design enables ICM, Inc. to manage everything on the website. The articles in a CMS are stored in a database and are displayed in the website the same way photos from a dynamic photo gallery are plus, this website design has a customized client interface that makes it easy and simple to use for inexperienced users. We also include how-to-training-videos as part of the back-end user interface so infrequent users can get help anytime day or night. The advantage is that a CMS site can allow many users (editors, authors, admins etc) to update the websites content through the website itself. This means that a web programmer does not need to be employed every time an article is added. Another feature of Insight Design Communications' CMS platforms are plugins. Plugins allow you to extend the functionality of a website. For example, we installed a dynamic photo gallery plugin making it easy to manage both articles and photos on the website.This website design automatically adjust for mobile devices and functions in multiple languages.ICM takes pride in the fact that their equipment and proprietary technology are used in more ethanol plants currently in operation throughout North America, than any other. Backed by the most aggressive yield, energy, and emissions guarantees in the industry, these plants collectively produce 6.7 billion gallons of ethanol annually. ICM built these plants, and today our comprehensive line includes more than 30 products and services tailored to make all forms of biofuel production more efficient and more profitable than ever.

Armed with cutting-edge engineering and design tools and a relentless pursuit of improvement, the engineers, scientists, craftsmen, and construction management specialists at ICM come to work every day to ensure that the name ICM continues to be synonymous with quality, integrity, service, and innovation . . . not just in North America, but around the globe.
ICM's mission, to provide innovative technologies, solutions and services to sustain agriculture and advance renewable energy, including food and feed technologies that will increase the supply of world protein, reflects their global reach.
ICM, Inc. is located in the Wichita, KS area.

InsightDesign.com,  and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.

Location:

Website design Wichita

Style:

Dynamic content management website design

Industry:

Industrial website design

Media

The Magnolia Group website design is part of a total brand development which included logo design, copy writing, brochure design, business card, envelope, letterhead, sales folder and more. The Magnolia Group is an innovative healthcare services company that have developed a market niche in the emerging elder care market.  As Elder Care Experts, the Magnolia Group is a health and human services specialist who helps families who are caring for older relatives. The Elder Care Expert is trained and experienced in any of several fields related to care management, including, but not limited to nursing, gerontology, social work, or psychology, with a specialized focus on issues related to aging and elder care the process of planning and coordinating the care of the elderly and disabled to improve their quality of life and maintain their independence for as long as possible. Health and psychological care are integrated with the best possible combination of services such as: housing, home care services, socialization programs, financial and legal planning. The website design reflects the Magnolia Groups' innovative approach with unique design and colors.

The website design is developed to exploit the large client information base for SEO and "natural" Google search results. We believe if nobody sees your website it is a missed opportunity. We plan and build websites that enable client interaction and maximizes SEO, keyword and link building functionality. All website designs should look good and function to get results.

The Elder Care Expert assists older adults and persons with disabilities in attaining their maximum functional potential. In addition, the Elder Care Expert is an experienced guide and resource for families of older adults and others with chronic needs, including helping those suffering from Alzheimer’s Disease or Parkinsons or exhibiting symptoms of dementia.
A care plan tailored for each individual’s circumstances is prepared after a comprehensive assessment. The care plan is modified when necessary based on the professional Elder Care Expert’s monitoring of the effectiveness of the components of the care plan. Elder Care Experts accomplish this by combining a working knowledge of health and psychology, human development, family dynamics, public and private resources and funding sources while advocating for the individual throughout the continuum of care.
Elder Care Experts who are members of the National Association of Professional Geriatric Care Managers (NAPGCM) are committed to adhering to the NAPGCM Code of Ethics and Standards of Practice.

Website design for Magnolia Group of Wichita, KS.
InsightDesign.com,  and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.
The Magnolia Group is located at 155 N. Market #420 Wichita, KS  67202

Location:

Wichita website design

Style:

Dynamic content management website design

Industry:

Healthcare services website design

Media

The Z Hair Academy website design had a variety functions and desired outcomes. Z Hair Academy wanted to replace pay-per-click advertising that cost thousands of dollars a month with organic search results or natural search results, inform prospective students and allow them to enroll online and make it easy for the Z Hair Academy staff to manage, change and update the web site.

We developed a Content Management System (CMS) website that enabled Z Hair Academy to manage, change and keep the Z Hair Academy web site up-to-date and relevant. We also informed and educated Z Hair Academy how to manage their own Search Engine Optimization (SEO). We designed a website with dynamic web pages. (Dynamic web pages are websites that are generated at the time of access by a user or change as a result of interaction with the user and dynamic web pages are a fundamental part of Web 2.0 which facilitates information sharing across multiple websites.) The Z Hair Academy website design also has an online catalog so prospective students can discover and learn about what Z Hair Academy has to offer, and with the web based enrollment form Z Hair Academy can fill classes without even the cost of paper. The Z Hair Academy web site also includes an easy to update online events calendar which is a great way to inform prospective students and an excellent way to bring visitors back to the website again and again. Furthermore, the website has a photo gallery that allows Z Hair Academy to upload photos and create new sets so they can showcase visiting instructors like Sally Rogerson. The website gallery also makes it easy for Z Hair Academy to share special events, products, new hairstyling techniques, new hair styles and the latest fashion shifts.  The Academy can also upload pre-designed coupons which keeps Academy customers coming back to the website and back to get styled, cut and colored. We also made Z Hair Academy website design social, with easy click to share buttons. The Z Hair Academy website design is a living tool that helps The Academy stay one step ahead of the crowd.

The Z Hair Academy website design is doing well already with organic search or natural search results. For example, Google keyword search for "hair academy Kansas' Z Hair Academy website design shows up three times on the first page of Google search results at #2, #3 and #5 out of 12,600,000 results. Google keyword search for "hair academy Lawrence' Z Hair Academy website design shows up three times on the first page of Google search results at #1 out of 12,800,000 results. Bing keyword search for "hair academy Kansas' Z Hair Academy website design shows up  on the first page of Bing search results at #2 out of 55,700,000 results.(Search engines usually offer two types of search results to their customers: Pay-Per-Click results--typically at the top or on the side and organic or natural results. While Pay-Per-Click  results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.)

Insight Design Communications develops highly visual and functional website designs, logo design and brand development.
insightdesign.com and logodesignwichita.com are website designs of Tracy Holdeman. His Insight Design Communications studio is located in Wichita, KS.

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