Floating Swimwear, Inc. is a national brand that develops floatation swimwear for kids. The logo illustrates a stylized wave.

Carlos O’Kelly’s Mexican Café chain golf tournament icon. It’s a fun time for everyone. So we made a serious golfer swinging a fork.

Tracy's logo design, brand identity and website design work has been recognized for numerous international and national awards. His work has been honored with over 100 prestigious awards including Graphis, Communications Arts, How and Print to name a few. His brand identity and corporate identity design has been seen from Asia to the Middle-East, Europe to the US. and from New York to San Francisco and all parts in between. His clients are from across the US including Dallas, Texas; Kansas City, Missouri; Denver, Colorado; Los Angels, California; New York, New York;, Oklahoma City, Oklahoma; Wichita, Kansas and Chicago; Illinois to name a few.  His logo design and brand identity work encompasses all types of clients and industries consisting of; aerospace, aircraft manufacturers, restaurants, retail food products, education, healthcare, banking, arts, sports, legal, animal care, youth and children's services and products, business and professional services and more. Tracy says of his process and logo and brand design, "My work is equal parts strategically thoughtful and artistically expressive. It's the unification of the two where images become iconic."

60 logos in sixty seconds Volume 1" is a sampling of some of Tracy Holdeman's logo design work. Tracy is one of the top logo designers in the U.S.A. working from his Wichita KS studio. Tracy develops many logo designs for all kinds of entrepreneurs, small businesses, non-profit organizations, and large corporations. His work crosses a wide array of genres from illustrative to simple and conceptual. Tracy believes that one style does not fit all companies. He fits his style to the target markets, the brand promise, the brand positioning and the intellectual property, product or service. Once more, Tracy unifies style, meaning, visual content, messaging, positioning into one distinctive visual, the most salient communication, uniquely visualized. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is the best way to engage consumers in a world overflowing with marketing messages. Steve Cranford, CEO of Whisper New York, a brand consultancy, says, " Tracy summons forth uniquely relevant images that both differentiate and communicate, his is a rare talent.

What makes Larkspur different?

The rebranding of one of Wichita's historic restaurants meant changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new logo, website and brand identity. The logo is now a retro-modern stylized larkspur flower stuck by a fork. The "Bohemian" style illustration gives a simple logo image character and depth. The brand logo is anchored with historical, yet contemporary typography to fit Larkspur's bistro and bar cuisine, atmosphere and attitude. The full breadth of the brands typography is modern and historical with revamped old foundry fonts used in combinations reminiscent of the Old Town era and area that the Larkspur restaurant stands within. The logo design and brand colors are both retro and modern with a traditional brown combined with a new age cyan blue. It's bright and fresh.

The brand website is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience. The website design is built around those four differentiators. They are built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expect. The Larkspur website design uses iconography, photography, space, shape, size, color, words, interaction and movement to take the consumer through an ideal brand experience.

In creating this distinctively different logo, brand and website design look, feel and architecture fundamental differentiators were exploited. Larkspur's values and consumer touch point to experiences were defined into the brand design.Four different fonts and unique simple colors were orchestrated, combined and modified to make this new Wichita logo design distinctively different.

Insight Design Communications is a logo and brand design graphic design firm with an exceptional record of success. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Manual, Branded website and Facebook page, and other graphic design elements like; Menus, Uniforms, Stationery, Signage, Business Cards, Gift Cards and Advertising.