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Tracy-headshot-flip

Tracy is founder and principle of Insight Design Communications. Tracy is one of the top logo designers in the U.S.A. Tracy has created hundreds of logo designs for all types of companies, entrepreneurs, small businesses, non-profit organizations, and large corporations. His work spans an impressive variety of styles from highly illustrative to simple and conceptual. Tracy does not push clients into "one style fits all". He fits his style to the target market, the brand promise, the brand positioning and the product or service. More over, Tracy unifies style, meaning, visual content, messaging, positioning into one visual, the most salient communication, uniquely visualized. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is the best way to engage consumers in a world overflowing with marketing messages. Steve Cranford, CEO of Whisper New York, a brand consultancy, says, " Tracy summons forth uniquely relevant images that both differentiate and communicate, his is a rare talent." Tracy's logo design, branding and website design work has been recognized for numerous international and national awards. His work has been honored with over 100 prestigious awards including Graphis, Communications Arts, How and Print to name a few. Tracy says of his process and work, "My work is equal parts strategically thoughtful and artistically expressive. It's the unification of the two where images become iconic."

  • Figural logo design

    Figural logo design

    Figural logo designs might be the most used in all logo design history. Figural logo designs were most popular in the first half of the 20th century before computers, when drawing skills were highly advanced. Today, a figural logo can be a definite benefit to any brand identity. Here, the figure is used to represent the abstract concept of all artist. The figure is raising up a star which symbolizes the idea of art. The figure raising the star shows the artist hanging his work to share with the world. The confetti and streamers running through the figure and the star symbolizes a celebration in the process of the artist sharing his art. He is raising art and it is that act that also raises spirits. It's a celebration of the uplifting effects of art.

     

    Location:

    Logo design Wichita Kansas

    Style:

    Figural logo design

    Industry:

    Arts and Entertainment logo design
  • Modern logo design

    Modern logo design

    A modern logo design could be almost anything but in the big picture a modern logo is simple and usually literal but heavily stylized with a new typographic feel. The shapes are easy to draw on a computer and consist of geometric shapes cleverly assembled.The GoJoe's logo design is a steaming cup of coffee held by cupped hands. Hands that seem to hold the cup of coffee with great care and concern as if GoJoe's coffee is special and ready to go. The steam is made of dots that are extrapolated onto other elements of the brand and graphic design. The colors are a modern combination of a toxic blue and a traditional brown.


    Location:

    Wichita area logo design

     

    Style:

    Modern logo design

     

    Industry:

    Food and beverage logo design
  • Animal logo design

    Animal logo design

    Animal logo designs are ancient history in graphic design terms, but as in any endeavor, creativity and a unique perspective applied to tried and true concepts can make a very impressive visual statement. Animals allow for virtually any expressive idea and are universally understood.The Surfing Bull concept restaurant logo design is a remix of the old boring "Surf and Turf" terminology. Surfing Bull is a steak and seafood restaurant. The logo illustration is based loosely on Cubist drawings by Pablo Picasso which embodies the logo design with a funky alternative look and feel. The bull is actually surfing, riding a wave. The surf board cleverly illustrates the water with it's bottom line.Client: Surfing Bull logo design

     

    Location:

    Wichita logo design

    Style:

    Animal logo design

    Industry:

    Food and beverage logo design
  • Crest logo design

    Crest logo design

    Crest logo designs are a derivative of the old world "coat of arms". A coat of arms is a unique heraldic design on a shield or on a surcoat to identify the wearer. Thus called a "coat-armour", because it was displayed on the front of a coat of cloth. Today we use this concept for logo designs.

     

    The Carlos O’Kelly’s golf tournament is no championship. It’s just a fun time for vendors and employees. So we made a serious “Golf Championship’ logo design to be funny. Even the colors carry out the joke as they are from “The Masters” Golf Championship logo. Carlos O’Kelly’s Mexican Cafe is both, a Mexican cafe and an Irish bar, the reason for the Aztec stripes and clover in the logo crest.

     

    Location:

    Wichita logo design

    Style:

    Crest logo design

    Industry:

    Food and beverage logo design
  • Initial logo design

    Initial logo design

    Logo designs that use company initials have been common from the beginning of graphic design and branding. An initial logo design is simply a logo that uses the initials of the company name. The key to this common type of logo designis to develop a truly unique image that holds visual interest. Shallow Valley Foods uses the "S" and "V" from Shadow Valley. The 'S" is a geometric and three dimensional ribbon weaving in and out of the "V". The three dimensional effect is done without the use of gradations for better printing and visual impact on virtually any application. The 3D illusion is created with white space to show one element in front of the other and two shades of red to show depth. The combination of weaving and depth create a visually memorable logo design.

     

    Location:Logo design Wichita KS

    Style:

    Initial logo design

    Industry:

    Food and beverage logo design
  • Wordmark or signature mark logo design

    Wordmark or signature mark logo design

    Not all logo designs are made with images, some are made with texts and images while others are simply text. A logo design that is only text is called a typography logo, logotype, wordmark or signature mark. The type can be very straight forward or illustrated to communicate a specific feeling or attitude.
    Squeezer's Palace is a re-creation of a 70's ice cream store. We developed typography for the logo based on historical 70's fonts. We hand illustrated the logo letterforms to match the essence of the original hand drawn logo. Redesigning the letterforms also allowed us to make the logo more compact and there fore more legible as store signage.

     

    Location:

    Logo design Wichita

    Style:

    wordmark logo design

    Industry:

    Restaurant logo design
  • Character logo design

    Character logo design

    A character logo uses a face or figure in an exaggerated illustration style to tell the most impactful story possible. Character logo designs are most commonly used for major sport franchise logo designs and even local small town sport team logo designs. The Central Raiders logo design is a character logo illustrated to endow the bandit, the mascot, with extra toughness and meanness. The bandit has been the school mascot for over 50 years so he was maintained as the logo. Elements were added to the bandit such as the hat with the letter "R" and the handkerchief to be sold as merchandise and add extra fan excitement at sporting events.

     

    Location:

    Burton, kS logo design

    Style:

    Character logo design

    Industry:

    Sport logo design
  • Illustrative logo design

    Illustrative logo design

    The Stables is a creative collective housed in a renovated horse stable originally built in 1929. The logo shows a hard working blacksmith pounding an iron to create. From the figures powerful strike comes forth an explosion of light and creativity complete with a © copyright symbol made from a horseshoe.

     

    Location:Logo design

     Wichita kS

    Style:

    Illustrative logo design

     

    Industry:

    Business service logo design
  • Conceptual logo design

    Conceptual logo design

    The Anvil logo design is purely conceptual. Anvil is a business created to create new businesses. Like an actual anvil is a tool used to create other tools. Anvil is a metaphor. The brand visual is two steps of an infinite pattern that diagrams infinite creation. For example, the center circle is surrounded by a circle of dots. That (center circle surrounded by a circle of dots) is repeated at the red dot. If the pattern is extended out it would repeat into infinity.

    The Anvil logo is a perfect example of design style matching the company profile. The idea of the company is conceptual so a simple and clean design puts the idea, the concept,  in the forefront. An illustrative or complex logo design would distract from the conceptual meaning of the logo. 

       

    Location:

    Logo design 

    Wichita, kS Style:

    Conceptual logo design

     

    Industry:

    Technology logo design
  • Abstract logo design

    Abstract logo design

    LifeVentures offers educational classes and programs for seniors. The educational programs and events include speakers, classes and with every event, class or speaker many seniors naturally gather together making every event a social event. The logo depicts these aspects of the nonprofit organization but moreover the logo is a metaphorical “Tree of Life”. A place to learn, grow and come together.

     

    Location:

    Logo design Wichita KS

    Style:

    Abstract logo design

    Industry:

    Senior Care logo design
  • Simple logo design

    Simple logo design

    The logo design is two arrows interacting with the negative space creating an “N”. The simplicity is what makes the brand logo engaging. The consumers eye and mind fills in the empty space, like a light bulb turning on inside the brain the viewer realizes the logo has just acted out the company name. 

     

    Location:

    Logo design Kansas City

    Style:

    Simple logo design

    Industry:

    Technology logo design
  • Typographic logo design

    Typographic logo design

    For the Timberline Steakhouse and Grill logo design we developed a hand drawn woodcut illustration and graphic design style to match the name and casual eating concept and restaurant atmosphere of the brand. Illustrating the typography made it possible to use large readable type for signage while also giving the logo design an engaging character and style.

     

    Location:

    Logo design Wichita KS Style:

    Typographic logo design

    Industry:

    Food and beverage logo design