Tracy is founder and principle of Insight Design Communications. Tracy is one of the top logo designers in the U.S.A. Tracy has created hundreds of logo designs for all types of companies, entrepreneurs, small businesses, non-profit organizations, and large corporations. His work spans an impressive variety of styles from highly illustrative to simple and conceptual. Tracy does not push clients into "one style fits all". He fits his style to the target market, the brand promise, the brand positioning and the product or service. More over, Tracy unifies style, meaning, visual content, messaging, positioning into one visual, the most salient communication, uniquely visualized. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is the best way to engage consumers in a world overflowing with marketing messages. Steve Cranford, CEO of Whisper New York, a brand consultancy, says, " Tracy summons forth uniquely relevant images that both differentiate and communicate, his is a rare talent." Tracy's logo design, branding and website design work has been recognized for numerous international and national awards. His work has been honored with over 100 prestigious awards including Graphis, Communications Arts, How and Print to name a few. Tracy says of his process and work, "My work is equal parts strategically thoughtful and artistically expressive. It's the unification of the two where images become iconic."
