Restaurant

Thanks to our Guest Blogger, Jeff Faflick, Marketing Director at Carlos O'Kelly's.

 

Inspired rebrand.

Long time regional Mexican restaurant chain Carlos O'Kelly's rebrands.

 

Carlos O'Kelly's rebranding was designed to reach a new, younger audience, changing the way, people perceived the 30 year old restaurant chain. Once Carlos O'Kelly's determined that, rebranding was necessary, the next question was how much? Would Carlos O'Kelly's, need a radical rebrand, a subtle rebrand, or somewhere in the middle? One of the, influential individuals at the forefront of this rebranding effort was Jeff Faflick., Jeff is the Marketing Director at Carlos O'Kelly's and has been in the marketing and, advertising industry for 26 years. "Our existing brand was towards the end of it's lifecycle, our vision was to captivate a new younger audience while keeping the vast majority of our current customer base intact" said Faflick. Carlos, O'Kelly's moved first to define their brand in the realm of ideas. Carlos O'Kelly's brought in Tracy, Holdeman, Executive Creative Director of Insight Design Communications. Tracy guided, them through the brand promise process. Once their brand promise was in place, Insight developed a number of logo designs and creative solutions. Eventually, Carlos O'Kelly's, focused on the "twisted pepper." Upon completion of the logo, Insight created, all the brand identity materials, including new menus for lunch, dinner and carryout, as well as, carryout bags and various store graphics. Throughout the the rebranding process, Carlos, O'Kelly's worked to develop a new set of menu items which focused on more hand, held foods and unique flavor combinations to inspire a new clientele. "Some of the dishes were not finalized until the last hour. That process of renewal will be a consistent practice at Carlos O'Kelly's". said Mr. Faflick

 

 

The brand promise boiled down to "Inspired Mex", which in the Carlos O'Kelly's vernacular means is an entire set of ideas.

 

Inspired Mex

Carlos is redefining the Mexican dining experience. We believe that those things that inspire us will inspire you, too. Think inspired food served in inspired ways by inspired people. We’ll do the searching, the finding, the refining and you can sit back and enjoy the rewards of our efforts.

Limitless

Inspired Mex is not a destination; it’s a journey. If you come along with us, we promise there will always be something new and exciting around the next bend in the road -- endless opportunities to delight. after you order it, and just the way you want it.

Fresh

We make our salsa fresh everyday. Our food is made from scratch and we oven-bake it to get the fully developed flavors of a home-cooked meal. Everything we bring to your table is made one plate at a time, just after you order it, and just the way you want it.

Quality

Quality is the result of doing a thousand little things right. The best ingredients brought together in the best possible way by people who care about what they’re doing. It is the caring that makes all the difference.

Unique

Inspired Mex is Mexican with a twist. Having a name like Carlos O’Kelly’s gives us the freedom to bring the flavors and fun of Old Mexico together in new and interesting ways. Generously sprinkled across our menu are signature items that are uniquely Carlos.

Family Owned

Our family has owned and operated Carlos O’Kelly’s all the way back to that first inspired moment in 1981. Why does it matter? Who loves something more than the creators? Who is going to care more about the restaurants’ reputation than the people who have spent 30 years cultivating it? It matters to us.


MenuCoverLogo

Carlos O'Kelly's logo design.

 

DinnerMenuInside

Carlos O'Kelly's menu design.

 

http://www.insightdesign.com/index.htm

Published in Guest Blog
Carlos O’Kelly’s Restaurant “Good to Go, Food to Go” brand logo

Carlos O’Kelly’s Restaurant “Good to Go, Food to Go” brand icon is a humorous hand illustrated logo design of an old bus zooming through the Mexican countryside.

Location:

Wichita logo design

Style:

Illustrative logo design

Industry:

Restaurant logo design
Published in Logo Design

Tracy's logo design, brand identity and website design work has been recognized for numerous international and national awards. His work has been honored with over 100 prestigious awards including Graphis, Communications Arts, How and Print to name a few. His brand identity and corporate identity design has been seen from Asia to the Middle-East, Europe to the US. and from New York to San Francisco and all parts in between. His clients are from across the US including Dallas, Texas; Kansas City, Missouri; Denver, Colorado; Los Angels, California; New York, New York;, Oklahoma City, Oklahoma; Wichita, Kansas and Chicago; Illinois to name a few.  His logo design and brand identity work encompasses all types of clients and industries consisting of; aerospace, aircraft manufacturers, restaurants, retail food products, education, healthcare, banking, arts, sports, legal, animal care, youth and children's services and products, business and professional services and more. Tracy says of his process and logo and brand design, "My work is equal parts strategically thoughtful and artistically expressive. It's the unification of the two where images become iconic."

Published in overview videos

60 logos in sixty seconds Volume 1" is a sampling of some of Tracy Holdeman's logo design work. Tracy is one of the top logo designers in the U.S.A. working from his Wichita KS studio. Tracy develops many logo designs for all kinds of entrepreneurs, small businesses, non-profit organizations, and large corporations. His work crosses a wide array of genres from illustrative to simple and conceptual. Tracy believes that one style does not fit all companies. He fits his style to the target markets, the brand promise, the brand positioning and the intellectual property, product or service. Once more, Tracy unifies style, meaning, visual content, messaging, positioning into one distinctive visual, the most salient communication, uniquely visualized. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is the best way to engage consumers in a world overflowing with marketing messages. Steve Cranford, CEO of Whisper New York, a brand consultancy, says, " Tracy summons forth uniquely relevant images that both differentiate and communicate, his is a rare talent.

Published in overview videos


Larkspur Website Design as Part of Rebranding.

 

The rebranding of Wichita's historic Larkspur restaurant included changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new website. The Larkspur website design is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience all are part of a text and photo menu. The website design is built around those four differentiators and the four differentiators are displayed on the website design as photos to give them maximum emphisis. They are also built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expected. The Larkspur website design uses line, texture, iconography, photography, space, shape, color, words, interaction and movement to take the consumer through an ideal brand experience.

 

Website design with great SEO results.

 

The Search Engine Optimization (SEO) is excellent as the Larkspur website design, it ranks #2 for keyword Google search under "Restaurant Wichita" from 8,520,000 search results. The Larkspur website design also ranks #2 on local business results for "Restaurant Wichita."

 

See more website design.

 

See more website design videos at http://www.youtube.com/user/insightdesignusa

 

Location:

Website design Wichita

Style:

HTML website design

Industry:

Restaurant website design
Published in brand + web

Carlos O’Kelly’s Mexican Café Chain: Golf Tournament LogoCarlos O’Kelly’s Mexican Cafe is a 7 state regional restaurant chain. It is both, a Mexican cafe and an Irish bar.The Carlos O’Kelly’s golf tournament is no championship. It’s just a fun time for vendors and employees. So we made a serious “Golf Championship’ logo to be funny. This golf logo design is an international award winning logo design that will appear in "Logo and Letterhead 12.

 

 

 

 

 

 

 

 

 

Location:

Logo design Wichita, KS

Style:

Crest logo design

Industry:

Sports logo design
Published in logo insights