flexographic packaging

 

This is what Greg Menefee, the marketing director, of JBS Swift & Company said, “It isn’t often that a graphic design or a single brand identity program can totally change perceptions of a company, its people, or products but it is safe to say that the 1855 Brand logo design, branding, website design and photography design is doing just that. Already we have secured wins in the NE United States (NY, NJ, CT, PA), Atlanta with Halperns, Tucson and Phoenix, Los Angeles, Las Vegas and a huge addition in Denver. Our new partnerships with Rastelli’s in NJ, Halperns’ in Atlanta, Out west in Vegas, Freedman / Sysco in Denver are bigger than mere industry/distribution wins. These four companies are huge players with tremendous reputations and successes in the industry - with their business the ripples from the 1855 Brand launch have become waves.”

 

We developed everything from logo design to New York bus signage to website design to retail signage and brand packaging and everything in-between. Most importantly we designed the brand identity, the strategic visual and implemented it on hundreds of items.

 

The 1855 Brand Promise:

HISTORY. EPIC EATING EXPERIENCE. PERFECTION.

 

HISTORY.

1855 Brand™ premium meats are a celebration of master butcher and company founder Gustavus F. Swift who, back in 1855, began hand selecting the world’s finest meats with an unmatched passion for excellence. The legacy of this visionary small town butcher began humbly with a $20 loan, courtesy of his father, to buy a neighbor’s prized heifer. Buoyed by his dream to deliver the freshest, safest, highest-quality meats to customers across the country, he invented and patented the first refrigerated rail car. It would become a cornerstone of the 150+ year heritage of groundbreaking G.F. Swift innovations in meat quality, safety and processing. 1855 Brand premium meats pay homage to our founder and his heritage with a premier level of quality that would make G.F. Swift proud. And while his legacy of industry firsts will never be rivaled, establishing your own legacy is what 1855 Brand premium meats are all about. After all, your legacy is the one that matters most.

 

EPIC EATING EXPERIENCE

G.F. Swift 1855 Brand™ premium meats are an epic eating experience. For those who truly know their beef and pork, this is nirvana. We start by selecting the finest cattle and hogs in the nation. Then each cut is hand selected for exquisite marbling, creating unmistakable flavor and incredible juiciness. Swift 1855 Brand premium beef and pork is then perfectly aged to ensure sublime tenderness. That’s important, because marbling and aging remain the keys to indulgent flavor and tenderness. And while our lofty quality standards set 1855 Brand premium meats apart, it is our unprecedented commitment to verifying such incomparable quality that puts our premium meats on another level. From animal selection and product quality to food safety and delivery of finished cuts, the 1855 Brand quality verification program is so exacting, even perfection gets a long look. It’s all part of delivering a consistently exceptional eating experience, every time.

 

PERFECTION

All 1855 Brand™ beef is a statement maker. That’s because we start with the biggest selection of the very best cattle in the nation, bar none - at incredible availability. It becomes even more special as we hand select and hand trim each cut, using only the highest quality upper 2/3 USDA Choice beef. We then apply the industry’'D5s most demanding quality standards for marbling and aging at every turn, and execute tight trims for higher yields. To understand just how superior 1855 Brand beef is, all it takes is one heavenly, tender and juicy bite. It all happens in a limited number of select state-of-the-art plants located in the heart of America’s cattle country. From sourcing to food safety processes to tight trims, we maintain quality control over everything.

 

The 1855 Brand launch included logo design, stationary system, website design, brand packaging, direct mail, retail hanging posters, outdoor advertising, photography design and art direction, large and small case dividers, 3’ wide case header, cap and apron, back-of-house poster and educational material, flexographic shipping packaging and all elements of graphic design.

 

This logo design, brand identity and graphic design elements will appear in Kansas City KS, Greeley CO, St. Louis MO, Washington D.C., Denver, CO., Dallas, TX., St. Louis, MO., New York, NY., Los Angeles, CA., Oklahoma City OK, and more. Tracy Holdeman is Executive Creative Director of Insight Design Communications. You can see Tracy’s graphic design work and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignDenver.Blogspot.com, LogoDesignDallas.Blogspot.com, and LogoDesignKansasCity.Blogspot.com. Tracy Holdeman is a professional logo designer and brand designer with extensive experience in creating logo designs for business.

 

 JBS™
1770 Promontory Circle
Greeley, CO 80634
970.506.8000

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