I was asked to set in at Parsons School of Visual Art and Design in NYC.

The school had an energetic vibe. The class discussions revolved around the importance of difference with logo design, website design and brand development. The student brought a naive viewpoint and interjected some interesting thoughts and they could understand the conversation well. The conversation about logo design, website design and development revolved around a set of ideas... All clients have a unique fingerprint, a unique story. Finding what is different with each clients', logo design, website design and brand is the key. Different is good. Different is what gets images, and ideas noticed. Have you ever heard of the same thing, the ordinary, being noteworthy? Have you ever heard someone say, "The logo design was so memorable because it blended into the crowd?" You never will either. Different is what defines one idea from another, one logo from another, one website from another. Different is what makes anything memorable. Different alone will not effect a real change for any business. The key to marketing is finding the white space, defining what a business does best and finding its own unique place in the marketplace. Then defining it in a relevant and engaging way, as in logo design, website design and branding. The young minds full of innocence and excitement and expensive fashions was invigorating and fun to see. I was even impressed with the uniqueness and artistry of some of the students work. Even the simple assignment of a self portrait using a grid seemed to truly inspire some of the students.

Thank You to, School of Visual Arts | Eugene Lang College in New York City

Self portrait illustration made of typography.

Self portrait illustration made of typography close up.

Self portrait signature made of unique typography.

Self portrait illustration with surprising color.

Self portrait illustration using dots.Self portrait illustration using dots close up.

Self portrait illustration using dots.Self portrait illustration using dots close up.

Website design and development can be constructed in virtually any look or format but, if you want great search results "different" can be bad. Normally, "different" is good for any kind of design including logo design and website design. 'Different" is what gets your logo design or website design noticed over the compatition. "Different" is what helps your brand connect with consumers in a unique and lasting way. But, search engines like website designs, website architecture and website structures to follow a specific outline. If your website design steps outside of the perscribed search engine ideals your website will suffer in low organic search results. The ideal website design should appear unique in design and relevant in content but also stay within the guidelines search engines prefer. Also, the content of the best website design would include discriptive keyword terms. For example, for a blog that wanted to attract customers in need of website design it should include the term "website design" but even better would be to narrow the search terms. For example the term "website design wichita" would narrow the search from a global one to a local one resulting in more visitors to your website. So "different" is good if it stays within the ideal website design paramitors.

Website Design for Larkspur Restaurant

'Different" website design with great SEO.

This website design is unique and relevant and also is number 5 for search results "Wichita Restaurant".

Website Design Larkspur Bistro Wichita, KS.

Website Design Wichita Area

The ICM website design is almost 100 pages.

This website design had even greater limitations to accomidate a simplified CMS, (Content Management System) for muliple users.

Website Design ICM Wichita Area.

Website Design for LaminateWorks, Website Design Kansas City.

Website design that looks great and functions great.

The LaminateWorks website design uses white space to give a simple design an elevated appearance of quality.

LaminateWorks began in Wichita, KS but has since moved to Kansas City and expanded into Dallas TX and Houston TX.

Website Design Kansas City, LaminateWorks

Website Design for Wichita Company.

Website design that doesn't look like it's a content management site.

This is a fun visual website that is easy to add content to.

Website design for Wichita Company.

Website Design for OpenRoad Brands.

Website design that's getting 500 hits a day and it just launched!

The OpenRoad Brands website design is designed for consumer interaction.

Website Design Wichita, KS. OpenRoad Brands.

The Zesta Golf website design is part of an entire brand identity development that included logo design, iconography, brand colors, tagline and brand logotype. The website incorporates large scale photography, subtle rollovers, elegant shading and color transitions to introduce the Zesta Golf website design.Zesta Golf is a dynamic golf products designer and marketer headquartered in Wichita, Kansas U.S.A.  Actually Zesta Golf is a small creative business team with special talents and skills who have a love for the game of golf. Our initial products consists of accessories including driver head covers, golf towels, golf umbrellas and golf stand bags. Zesta Golf will eventually provide golfers and golf fans a full line of golf products and services including but not limited to accessories, apparel, clubs, entertainment, gloves and training aids.

Zesta Golf believes in taking care of our customers, they believe in working hard to design and market competitive products, they believe in having high standards in quality and performance. Most importantly they believe golf should always be fun and they are driven to add unique enjoyment to our products. As a passionate and committed team we are driven to help our customers “Elevate Their Z Game”.

Zesta Golf believes in giving back to our communities. This means more than just contributing money. It means investing ourselves in the causes we feel we can make a difference in achieving results. These causes may be related to helping to improve and grow the game of golf. These causes also may be related to helping our fellow men and women through targeted education.The Zesta Golf website design includes a blog, a contact form, retailer registration and login and an e-commerce store with customer login. The website design. InsightDesign.com, and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.

The ICM's website design is part of a total branding effort that includes multiple advertising campaigns, employee recruitment materials and a variety of on-line efforts. The website design was developed through a total branding effort that began with the development of a brand platform, brand positioning and a brand promise. We created the website design visuals in coordination with other branding efforts so the entire ICM, Inc. brand communicates the same vital core messages across all brand touch points. The ICM, Inc. website design uses brushed aluminum with subtle layer effects, white space and modern color combinations to project a clear confidence within the biofuel space. ICM, Inc. is the world-wide leader of ethanol plant design, engineering and manufacturing. The brand identity and website design also incorporate actual employee and location photography. These primary elements are the building blocks of the visual brand and of the website design.

ICM, Inc. wanted a website design they manage with multiple departments managing different categories. The average Content Management System (CMS) is a website which focuses on the authoring, editing and publishing of website articles and news. The website design we developed for ICM, Inc. allows our client to do much more. This website design enables ICM, Inc. to manage everything on the website. The articles in a CMS are stored in a database and are displayed in the website the same way photos from a dynamic photo gallery are plus, this website design has a customized client interface that makes it easy and simple to use for inexperienced users. We also include how-to-training-videos as part of the back-end user interface so infrequent users can get help anytime day or night. The advantage is that a CMS site can allow many users (editors, authors, admins etc) to update the websites content through the website itself. This means that a web programmer does not need to be employed every time an article is added. Another feature of Insight Design Communications' CMS platforms are plugins. Plugins allow you to extend the functionality of a website. For example, we installed a dynamic photo gallery plugin making it easy to manage both articles and photos on the website.This website design automatically adjust for mobile devices and functions in multiple languages.ICM takes pride in the fact that their equipment and proprietary technology are used in more ethanol plants currently in operation throughout North America, than any other. Backed by the most aggressive yield, energy, and emissions guarantees in the industry, these plants collectively produce 6.7 billion gallons of ethanol annually. ICM built these plants, and today our comprehensive line includes more than 30 products and services tailored to make all forms of biofuel production more efficient and more profitable than ever.

Armed with cutting-edge engineering and design tools and a relentless pursuit of improvement, the engineers, scientists, craftsmen, and construction management specialists at ICM come to work every day to ensure that the name ICM continues to be synonymous with quality, integrity, service, and innovation . . . not just in North America, but around the globe.
ICM's mission, to provide innovative technologies, solutions and services to sustain agriculture and advance renewable energy, including food and feed technologies that will increase the supply of world protein, reflects their global reach.
ICM, Inc. is located in the Wichita, KS area.

InsightDesign.com,  and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.

The Z Hair Academy website design had a variety functions and desired outcomes. Z Hair Academy wanted to replace pay-per-click advertising that cost thousands of dollars a month with organic search results or natural search results, inform prospective students and allow them to enroll online and make it easy for the Z Hair Academy staff to manage, change and update the web site.

We developed a Content Management System (CMS) website that enabled Z Hair Academy to manage, change and keep the Z Hair Academy web site up-to-date and relevant. We also informed and educated Z Hair Academy how to manage their own Search Engine Optimization (SEO). We designed a website with dynamic web pages. (Dynamic web pages are websites that are generated at the time of access by a user or change as a result of interaction with the user and dynamic web pages are a fundamental part of Web 2.0 which facilitates information sharing across multiple websites.) The Z Hair Academy website design also has an online catalog so prospective students can discover and learn about what Z Hair Academy has to offer, and with the web based enrollment form Z Hair Academy can fill classes without even the cost of paper. The Z Hair Academy web site also includes an easy to update online events calendar which is a great way to inform prospective students and an excellent way to bring visitors back to the website again and again. Furthermore, the website has a photo gallery that allows Z Hair Academy to upload photos and create new sets so they can showcase visiting instructors like Sally Rogerson. The website gallery also makes it easy for Z Hair Academy to share special events, products, new hairstyling techniques, new hair styles and the latest fashion shifts.  The Academy can also upload pre-designed coupons which keeps Academy customers coming back to the website and back to get styled, cut and colored. We also made Z Hair Academy website design social, with easy click to share buttons. The Z Hair Academy website design is a living tool that helps The Academy stay one step ahead of the crowd.

The Z Hair Academy website design is doing well already with organic search or natural search results. For example, Google keyword search for "hair academy Kansas' Z Hair Academy website design shows up three times on the first page of Google search results at #2, #3 and #5 out of 12,600,000 results. Google keyword search for "hair academy Lawrence' Z Hair Academy website design shows up three times on the first page of Google search results at #1 out of 12,800,000 results. Bing keyword search for "hair academy Kansas' Z Hair Academy website design shows up  on the first page of Bing search results at #2 out of 55,700,000 results.(Search engines usually offer two types of search results to their customers: Pay-Per-Click results--typically at the top or on the side and organic or natural results. While Pay-Per-Click  results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.)

Insight Design Communications develops highly visual and functional website designs, logo design and brand development.
insightdesign.com and logodesignwichita.com are website designs of Tracy Holdeman. His Insight Design Communications studio is located in Wichita, KS.

Dr. Jay Harness MD. FACS is President of Breast Surgery International and one of the top breast cancer surgeons in the world. Dr. Jay Harness is accredited with a number of significant medical and healthcare breakthroughs. He treats the whole person. He introduced oncoplastic reconstruction to patients when he arrived in Orange County in 2003. We developed a brand strategy with Whisper and the website design and brand identity that relate back to a patients file folder because we want consumers to get the facts about Dr. Jay harness. He has the goods, his resume reads longer than most novels. The tag-line, "We live you" was developed to express how Dr. Jay Harness and his team treat, patients. We also developed a Geo-tagging search engine optimization (SEO) strategy for excellent Google rankings in a variety of location area searches like "breast cancer surgery anaheim". www.drjayharness.com ranks number one for keyword search "breast cancer surgery anaheim" and many others. We also developed an easy to populate blog and client "how-to-education" so Dr. Jay Harness and his team can ad content regularly. The website design is unique and different so it is clear to clients  that this is not the usual. Dr. Jay Harness MD. FACS is different.

We always enjoy working with Whisper, one of the most innovative strategic brand consultancies in the global marketplace known for positioning clients so they "own the conversation".Website Design Wichita, the website of Tracy Holdeman and his team. We are an exceptional website design, graphic design and logo design team for local Wichita Kansas websites as well as website designs and marketing strategies for clients from all over the U.S.

Points of Light Institute introduces logo design and brand identity by Tracy Holdeman. The brand is designed to attract new generations to civic engagement and will reach 83% of all school children in all 50 states.

New children’s education brand launch by New York based Whisper, and Whisper team member, Insight Design Communications, of Wichita, Kansas USA. Insight Design Communications specializes in exceptional logo design and branding across all mediums.
 A New York City based organization with a rich 15-year history is growing. Children for Children has joined forces with the Points of Light Institute, to create a new movement igniting the power of young people everywhere. Children for Children is growing to become…generationOn. The new logo design, brand property, was nationally unveiled during the National Conference on Volunteering and Service, hosted in New York. The logo design appeared on invitations, programs and news media backdrops. Previously, the new brand logo and corporate identity was featured during the NASDAQ opening bell ceremony in New York City. The logo design appeared on the NASDAQ big board and the logo design was featured on the big screen on Times Square.

The new generationOn brand property was created by Steve Cranford, CEO of Whisper. Cranford developed the market positioning, the property name, and the verbalized 5- and 30-second story behind the name. A Whisper team member, Tracy Holdeman, Executive Creative Director Whisper and Insight Design Communications, developed the brand logo design, brand identity and other corporate identity and graphic design elements for the new identity. The logo design will be seen all over the United States, especially in major cities like New York City, New Jersey, Boston, Washington DC, Miami, Kansas City, St. Louis, Chicago, Oklahoma City, Dallas, Denver, Atlanta, Los Angles and more.

About Insight Design Communications


Insight Design Communications is a graphic design studio specializing in exceptional logo design, brand identity, corporate identity and brand design across all graphic design mediums, including website design, social media marketing, print, advertising and environmental design. Tracy Holdeman is Executive Creative Director of Wichita based Insight Design Communications, and New York based Whisper. Tracy is one of the unique talents in the realm of visual communication. He has been a valued brand design partner of Whisper for more than a decade working on engagements accross the United States like New York, Washington DC, Dallas, Oklahoma City, Kansas City, Los Angles, Denver and around the world.

About Whisper


Whisper is a brand asset creator. Whisper creates value with branding. Whisper is a brand property developer. Rooted in communications strategy, Whisper creates intellectual real estate to generate returns, through effective market conversation designed to attract a wide audience. Whisper works with organizations so they may own the conversation® among competing product choices. Whisper client engagements span a variety of industries with organizations from North America to the Middle East and Pacific Rim

About Points of Light Institute


Points of Light Institute mobilizes transformational people to answer humanity’s call, whether for those struck by the headline, and the everyday. We show the way for people to tap into their own resilience and power to help others, and in doing so transform not only the lives of those we help, but also the lives of those who help. For people who answer this call, they are themselves transformed. As the largest volunteer mobilization network in the nation, Points of Light Institute includes more than 250 Action Centers that reach more than 83% of the nation’s population and extends into ten countries. generationOn is now a part of this powerful network, which delivered some 30 million hours of volunteer service valued at $615 million over the past year.
For more information: 
www.pointsoflight.org

About generationOn™


generationOn, newly created within the Points of Light Institute, is the largest youth volunteer service organization in the nation. generationOn combines the expertise of Children for Children and other Points Of Light Institute offerings, such as Kids Care Clubs, HandsOn Schools and the HandsOn Action Center-driven programs, together under one banner. generationOn includes over 30 youth programs that engage more than two million young people in all 50 states and internationally, and 1,800 Kids Care Clubs throughout the 50 states and internationally from China to Saudi Arabia. Benefits: Young people who volunteer just one hour a week are 50% less likely to abuse drugs, alcohol, or cigarettes, or engage in destructive behavior. In a study of high school dropouts, 81% reported that opportunities for real world learning, such as the opportunities provided by generationOn programs, would make their classroom experience more relevant. Service learning in the classroom has been shown to increase attendance, improve academic performance and motivate achievement as students see the results of their work creating a positive impact on others.
generationOn Engages: Teens, Tweens and Younger: generationOn is created as a brand property that kids may embrace and call their own, by helping young people develop as healthy, empowered, creative problem-solvers and leaders. Parents and Families: Equipping parents and influencers to unleash and affirm the power of young people to identify and solve challenges within their community. Teachers and Schools: By providing curriculum, tools and resources to educate and excite kids about service and civic engagement. Nonprofit Community: Building capacity for organizations across America to engage and value young people and families as volunteers.
For more information:
www.generationon.org
www.childrenforchildren.org
generationOn Opens NASDAQ

Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignWichita.com/denver, LogoDesignWichita.com/dallas and LogoDesignWichita.com/kansas-city

This is what Greg Menefee, the marketing director, of JBS Swift & Company said, “It isn’t often that a graphic design or a single brand identity program can totally change perceptions of a company, its people, or products but it is safe to say that the 1855 Brand logo design, branding, website design and photography design is doing just that. Already we have secured wins in the NE United States (NY, NJ, CT, PA), Atlanta with Halperns, Tucson and Phoenix, Los Angeles, Las Vegas and a huge addition in Denver. Our new partnerships with Rastelli’s in NJ, Halperns’ in Atlanta, Out west in Vegas, Freedman / Sysco in Denver are bigger than mere industry/distribution wins. These four companies are huge players with tremendous reputations and successes in the industry - with their business the ripples from the 1855 Brand launch have become waves.”

We developed everything from logo design to New York bus signage to website design to retail signage and brand packaging and everything in-between. Most importantly we designed the brand identity, the strategic visual and implemented it on hundreds of items.

The 1855 Brand Promise:

HISTORY. EPIC EATING EXPERIENCE. PERFECTION.

HISTORY.

1855 Brand™ premium meats are a celebration of master butcher and company founder Gustavus F. Swift who, back in 1855, began hand selecting the world’s finest meats with an unmatched passion for excellence. The legacy of this visionary small town butcher began humbly with a $20 loan, courtesy of his father, to buy a neighbor’s prized heifer. Buoyed by his dream to deliver the freshest, safest, highest-quality meats to customers across the country, he invented and patented the first refrigerated rail car. It would become a cornerstone of the 150+ year heritage of groundbreaking G.F. Swift innovations in meat quality, safety and processing. 1855 Brand premium meats pay homage to our founder and his heritage with a premier level of quality that would make G.F. Swift proud. And while his legacy of industry firsts will never be rivaled, establishing your own legacy is what 1855 Brand premium meats are all about. After all, your legacy is the one that matters most.

EPIC EATING EXPERIENCE

G.F. Swift 1855 Brand™ premium meats are an epic eating experience. For those who truly know their beef and pork, this is nirvana. We start by selecting the finest cattle and hogs in the nation. Then each cut is hand selected for exquisite marbling, creating unmistakable flavor and incredible juiciness. Swift 1855 Brand premium beef and pork is then perfectly aged to ensure sublime tenderness. That’s important, because marbling and aging remain the keys to indulgent flavor and tenderness. And while our lofty quality standards set 1855 Brand premium meats apart, it is our unprecedented commitment to verifying such incomparable quality that puts our premium meats on another level. From animal selection and product quality to food safety and delivery of finished cuts, the 1855 Brand quality verification program is so exacting, even perfection gets a long look. It’s all part of delivering a consistently exceptional eating experience, every time.

PERFECTION

All 1855 Brand™ beef is a statement maker. That’s because we start with the biggest selection of the very best cattle in the nation, bar none - at incredible availability. It becomes even more special as we hand select and hand trim each cut, using only the highest quality upper 2/3 USDA Choice beef. We then apply the industry’'D5s most demanding quality standards for marbling and aging at every turn, and execute tight trims for higher yields. To understand just how superior 1855 Brand beef is, all it takes is one heavenly, tender and juicy bite. It all happens in a limited number of select state-of-the-art plants located in the heart of America’s cattle country. From sourcing to food safety processes to tight trims, we maintain quality control over everything.

The 1855 Brand launch included logo design, stationary system, website design, brand packaging, direct mail, retail hanging posters, outdoor advertising, photography design and art direction, large and small case dividers, 3’ wide case header, cap and apron, back-of-house poster and educational material, flexographic shipping packaging and all elements of graphic design.

This logo design, brand identity and graphic design elements will appear in Kansas City KS, Greeley CO, St. Louis MO, Washington D.C., Denver, CO., Dallas, TX., St. Louis, MO., New York, NY., Los Angeles, CA., Oklahoma City OK, and more. Tracy Holdeman is Executive Creative Director of Insight Design Communications. You can see Tracy’s graphic design work and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignDenver.Blogspot.com, LogoDesignDallas.Blogspot.com, and LogoDesignKansasCity.Blogspot.com. Tracy Holdeman is a professional logo designer and brand designer with extensive experience in creating logo designs for business.

 JBS™
1770 Promontory Circle
Greeley, CO 80634
970.506.8000

Freddy's Frozen Custard and Steakburgers started as one store in Wichita, KS and is now more than 60 restaurants in 11 states that include; Arizona, Arkansas, California, Colorado, Iowa, Kansas, Missouri, Nebraska, Nevada, Oklahoma, and Texas. Freddy's identity is retro and historical using black and white photography and Freddy. Freddy is the founder and owner, a World War II veteran and all around good guy. Freddy's is great food without a long or cooked before you order it. From sandwiches to sundaes, Freddy's makes food fresh after you ask for it because that's the kind of quality that makes Freddy's different. The website design reflects the Freddy's brand promise and brand positioning and works seamlessly with the whole of Freddy's brand.

Craig Sharp Homes a home builder in the Wichita, KS area. Craig Sharp Homes is known for beautifully crafted and artistically design home. The main menu is down the left side while another menu across the top explain what makes Craig Sharp Homes different.

The website design and build for Craig Sharp Homes was part of a total brand re-design. For Craig Sharp Homes we developed a brand promise, brand positioning, logo design, tag-line, business card, letterhead, and envelop design, sign design and website design. His tag-line, Building a vision of home", lush textures and precise lines fulfill an image of unique craftsmanship and artistry of design. As part of the website design we developed the content including SEO copy writing. We also designed and built the Craig Sharp Homes website with search engine optimization (SEO) for excellent Google rankings. craigsharphomes.com ranks number two out of 973,000 results on Google keyword search "home builder wichita area".

Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can also see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com