Thanks to our Guest Blogger, Jeff Faflick, Marketing Director at Carlos O'Kelly's.

 

Inspired rebrand.

Long time regional Mexican restaurant chain Carlos O'Kelly's rebrands.

 

Carlos O'Kelly's rebranding was designed to reach a new, younger audience, changing the way, people perceived the 30 year old restaurant chain. Once Carlos O'Kelly's determined that, rebranding was necessary, the next question was how much? Would Carlos O'Kelly's, need a radical rebrand, a subtle rebrand, or somewhere in the middle? One of the, influential individuals at the forefront of this rebranding effort was Jeff Faflick., Jeff is the Marketing Director at Carlos O'Kelly's and has been in the marketing and, advertising industry for 26 years. "Our existing brand was towards the end of it's lifecycle, our vision was to captivate a new younger audience while keeping the vast majority of our current customer base intact" said Faflick. Carlos, O'Kelly's moved first to define their brand in the realm of ideas. Carlos O'Kelly's brought in Tracy, Holdeman, Executive Creative Director of Insight Design Communications. Tracy guided, them through the brand promise process. Once their brand promise was in place, Insight developed a number of logo designs and creative solutions. Eventually, Carlos O'Kelly's, focused on the "twisted pepper." Upon completion of the logo, Insight created, all the brand identity materials, including new menus for lunch, dinner and carryout, as well as, carryout bags and various store graphics. Throughout the the rebranding process, Carlos, O'Kelly's worked to develop a new set of menu items which focused on more hand, held foods and unique flavor combinations to inspire a new clientele. "Some of the dishes were not finalized until the last hour. That process of renewal will be a consistent practice at Carlos O'Kelly's". said Mr. Faflick

 

 

The brand promise boiled down to "Inspired Mex", which in the Carlos O'Kelly's vernacular means is an entire set of ideas.

 

Inspired Mex

Carlos is redefining the Mexican dining experience. We believe that those things that inspire us will inspire you, too. Think inspired food served in inspired ways by inspired people. We’ll do the searching, the finding, the refining and you can sit back and enjoy the rewards of our efforts.

Limitless

Inspired Mex is not a destination; it’s a journey. If you come along with us, we promise there will always be something new and exciting around the next bend in the road -- endless opportunities to delight. after you order it, and just the way you want it.

Fresh

We make our salsa fresh everyday. Our food is made from scratch and we oven-bake it to get the fully developed flavors of a home-cooked meal. Everything we bring to your table is made one plate at a time, just after you order it, and just the way you want it.

Quality

Quality is the result of doing a thousand little things right. The best ingredients brought together in the best possible way by people who care about what they’re doing. It is the caring that makes all the difference.

Unique

Inspired Mex is Mexican with a twist. Having a name like Carlos O’Kelly’s gives us the freedom to bring the flavors and fun of Old Mexico together in new and interesting ways. Generously sprinkled across our menu are signature items that are uniquely Carlos.

Family Owned

Our family has owned and operated Carlos O’Kelly’s all the way back to that first inspired moment in 1981. Why does it matter? Who loves something more than the creators? Who is going to care more about the restaurants’ reputation than the people who have spent 30 years cultivating it? It matters to us.


MenuCoverLogo

Carlos O'Kelly's logo design.

 

DinnerMenuInside

Carlos O'Kelly's menu design.

 

http://www.insightdesign.com/index.htm

Website design and development can be constructed in virtually any look or format but, if you want great search results "different" can be bad. Normally, "different" is good for any kind of design including logo design and website design. 'Different" is what gets your logo design or website design noticed over the compatition. "Different" is what helps your brand connect with consumers in a unique and lasting way. But, search engines like website designs, website architecture and website structures to follow a specific outline. If your website design steps outside of the perscribed search engine ideals your website will suffer in low organic search results. The ideal website design should appear unique in design and relevant in content but also stay within the guidelines search engines prefer. Also, the content of the best website design would include discriptive keyword terms. For example, for a blog that wanted to attract customers in need of website design it should include the term "website design" but even better would be to narrow the search terms. For example the term "website design wichita" would narrow the search from a global one to a local one resulting in more visitors to your website. So "different" is good if it stays within the ideal website design paramitors.

 

Website Design for Larkspur Restaurant

WebsiteDesignWichitaRestaurant

'Different" website design with great SEO.

This website design is unique and relevant and also is number 5 for search results "Wichita Restaurant".

Website Design Larkspur Bistro Wichita, KS.

 

Website Design Wichita Area

WebsiteDesignWichitaAreaICM

The ICM website design is almost 100 pages.

This website design had even greater limitations to accomidate a simplified CMS, (Content Management System) for muliple users.

Website Design ICM Wichita Area.

 

Website Design for LaminateWorks, Website Design Kansas City.

WebsiteDesignKansasCity

Website design that looks great and functions great.

The LaminateWorks website design uses white space to give a simple design an elevated appearance of quality.

LaminateWorks began in Wichita, KS but has since moved to Kansas City and expanded into Dallas TX and Houston TX.

Website Design Kansas City, LaminateWorks

 

Website Design for Wichita Company.

WebsiteDesignWichitaFishing

Website design that doesn't look like it's a content management site.

This is a fun visual website that is easy to add content to.

Website design for Wichita Company.

 

Website Design for OpenRoad Brands.

WebsiteDesignOpenRoadBrands

Website design that's getting 500 hits a day and it just launched!

The OpenRoad Brands website design is designed for consumer interaction.

Website Design Wichita, KS. OpenRoad Brands.

Vamanos Kansas Logo

Vàmonos Kansas is an events magazine & website for the hispanic community. The logo is a bull which represents a rising and empowered hispanic community.

Location:

Wichita logo design

Style:

Character logo design

Industry:

Entertainment logo design
belite aircraft logo

BeLite Aircraft is a global ultralite aircraft manufacturer and innovation leader. The logo emphasizes the name's  call to action, be lite.

Location:

Logo design Wichita, KS

Style:

Conceptual logo design

Industry:

Aircraft logo design
Page 2 of 47
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .