BeLite Carbon is a global carbon aircraft part manufacturer. The logo represents the well-known carbon weave. The perspective echos a plane in the sky.

I was asked to set in at Parsons School of Visual Art and Design in NYC.

The school had an energetic vibe. The class discussions revolved around the importance of difference with logo design, website design and brand development. The student brought a naive viewpoint and interjected some interesting thoughts and they could understand the conversation well. The conversation about logo design, website design and development revolved around a set of ideas... All clients have a unique fingerprint, a unique story. Finding what is different with each clients', logo design, website design and brand is the key. Different is good. Different is what gets images, and ideas noticed. Have you ever heard of the same thing, the ordinary, being noteworthy? Have you ever heard someone say, "The logo design was so memorable because it blended into the crowd?" You never will either. Different is what defines one idea from another, one logo from another, one website from another. Different is what makes anything memorable. Different alone will not effect a real change for any business. The key to marketing is finding the white space, defining what a business does best and finding its own unique place in the marketplace. Then defining it in a relevant and engaging way, as in logo design, website design and branding. The young minds full of innocence and excitement and expensive fashions was invigorating and fun to see. I was even impressed with the uniqueness and artistry of some of the students work. Even the simple assignment of a self portrait using a grid seemed to truly inspire some of the students.

Thank You to, School of Visual Arts | Eugene Lang College in New York City

Self portrait illustration made of typography.

Self portrait illustration made of typography close up.

Self portrait signature made of unique typography.

Self portrait illustration with surprising color.

Self portrait illustration using dots.Self portrait illustration using dots close up.

Self portrait illustration using dots.Self portrait illustration using dots close up.

BeLite Electronics develops and produces digital aircraft electronics worldwide. The logo is a star, a compass, and a futuristic aircraft flying through the star in one.

Logo design is my normal activity when I'm in New York City and this time was no exception. On this business trip to NYC I met with Myron Mixon, a different kind of client, the three time world BBQ champion, to finalize the details of his logo design and website design. But I also got to have some fun too. Just walking through the NYC streets is an adventure and taxi rides are always entertaining but one of my favorite experiences was MoMA, the Museum of Modern Art in NYC. 99% of all tourist places disappoint but MoMA was amazing. My jaw hung open most of my time in the museum. World famous art, after world famous art absolutely blew me away. See the photos….

Vincent van Gogh's Starry Night.
It was actually sloppy, not even finished to the edges. Made me wider if that could be used to give a logo design or website design a more spontaneous feel.

Pablo Picasso's Guitar is attached with straight pins.

This all reminded me that 'Different is Good", really good.