This is Logo Design Wichita the website of Tracy Holdeman. Tracy and his team specialize in strategic logo design and tag-line development. Our logo designs position companies, businesses and organizations based on their unique value proposition, or simply stated what makes them different. He designs to differentiate strategically and visual so your logo gets noticed, remembered and becomes your greatest marketing asset. Different is good. Different and relevant is great. Different, relevant, and perfectly exicuted is ideal for consumer engagement. His prices are reasonable and he really wants to help you improve your business so call him and his team at 316 262 0085 or e-mail tracy@insightdesign.com with a question or conversation.

ldw logo main

  • logo-crawler-01.jpg
  • logo-crawler-02.jpg
  • logo-crawler-03.jpg
  • logo-crawler-04.jpg
  • logo-crawler-05.jpg
  • logo-crawler-06.jpg
  • logo-crawler-07.jpg
  • logo-crawler-08.jpg
  • logo-crawler-09.jpg
  • logo-crawler-10.jpg
  • logo-crawler-11.jpg
  • logo-crawler-12.jpg
  • logo-crawler-13.jpg
  • logo-crawler-14.jpg
  • logo-crawler-15.jpg
  • logo-crawler-16.jpg
  • logo-crawler-17.jpg
  • logo-crawler-18.jpg
  • logo-crawler-19.jpg
  • logo-crawler-20.jpg
  • logo-crawler-21.jpg
  • logo-crawler-22.jpg
  • logo-crawler-101.jpg
  • logo-crawler-102.jpg
  • logo-crawler-103.jpg
  • logo-crawler-104.jpg
  • logo-crawler-105.jpg
  • logo-crawler-106.jpg
  • logo-crawler-107.jpg
  • logo-crawler-108.jpg
  • logo-crawler-109.jpg
  • logo-crawler-110.jpg
  • logo-crawler-111.jpg
  • logo-crawler-112.jpg
  • logo-crawler-113.jpg
  • logo-crawler-114.jpg
  • logo-crawler-115.jpg
  • logo-crawler-116.jpg
  • logo-crawler-117.jpg
  • logo-crawler-118.jpg
Victory in the Valley logo design Wichita

Victory in the Valley is a non-profit organization that assist cancer patients and care-givers. The logo is the letter 'V" twice with a yellow ribbon to signify friendship and victory. The ribbon also gives the logo a heavenly feeling.

Location:

Logo design Wichita

Style:

Initial logo design

Industry:

Healthcare logo design
Published in Logo Design

We developed Vornado's Brand Promise, a new strategic brand identity and retail packaging identity that changed Vornado's future. The solution came in radical simplicity and a revolutionary anti-branding information architecture. We even re-named all of Vornado's products the same name for each product category and developed a new universal tagline for each product category. Crazy simple. Insanely simple. All the air circulator products are now called 'Whole Room Air Circulator" which is the brands "unique relevant benefit". This also allowed us to position Vornado and the original--leaving the competition to imitator status. Plus, we made the package design communication ultra clear by fully explaining what an air circulator is and what it means relative to a fan with the tagline, The tagline reads, "The fan that circulates all the air." Now Vornado's brand and brand packaging is differentiated from competitors and clearly positions Vornado as the definitive category leader and innovator. It's so simple and so clear it dominates the retail shelf. Until this new brand packaging Vornado failed for years to gain space on Target's lucrative retail shelves.

With this new packaging, they not only got on the shelves but, according to Mark Zarich Director of Sales at Vornado the buyer actually said, "The packaging was the best in category." The brand packaging is selling so well Vornado has doubled their SKU's.

The package is built as a sequential graphic design structure with each panel leading to the other building one concept on the previous. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise" and that's what we mean when we say strategic graphic design. What we developed with and for Vornado was, "Intelligent. Superior engineering. Innovation". From this we created the new brand packaging identity which Target said was the best packaging in the category and it got Vornado on Target shelves for the first time in their long history. Relatively the same products just different brand strategy and packaging. We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package and branding that showed superior engineering. The contextual approach, brand strategy, logo and graphic design embody the brand promise.

Insight Design Communications is a breakthrough brand design studio with extensive experience in brand packaging. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Brand Manual, Brand Packaging for all categories; Wholeroom Air Circulator, Wholeroom Heaters, Wholeroom Humidifiers, Wholeroom Personal Air Circulators or Fans and Wholeroom Air Purifiers. Brand Product Brochure and Brand Story Brochure and Vornado Trade Show Graphic Design.

This logo design and brand identity will be visible throughout the United States and in cities like Kansas City, Kansas, Wichita, Kansas, Dallas, Texas, Oklahoma City, Oklahoma, Denver, Colorado, New York, New York, Los Angeles, California, and Europe and Asia.

We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package that showed superior engineering. We even re-named the products and came up with the new tagline. All the products are called 'Whole Room Air Circulator" which is their "unique relevant benefit". But what does that mean to the average consumer? The tagline "The fan that circulates all the air." explains it in one line. The package is designed sequentially, each panel leading to the other. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise".

Published in brand + web

Craig Sharp Homes Wichita Area Home Builder

Craig Sharp Homes is a home builder in the Wichita area. The logo design is two home shapes intertwined to make an 'S". Website.

Location:

Wichita area logo design

Style:

Initial logo design

Industry:

Home builder logo design
Published in Logo Design

Capabilities

Services and Capabilities

Logo Design & Brand Identity

  • Logo Design
  • Brand Promise
  • Brand Positioning
  • Corporate Identity
  • Complete Brand Identity
  • Brand Guide
  • Identity Manual
  • Graphic Design
  • Naming
  • Tagline Development
  • Brand Architecture

Graphic Design

  • Business Cards
  • Stationery
  • Letterhead & Envelopes
  • Presentation Folders
  • Brochures
  • Package Design
  • Brand Packaging
  • Illustration
  • Scales Sheets
  • Icon Design
  • Product Design
  • Campaign Materials & Signage
  • Direct Mail & Postcards

Environmental Design

  • Signage
  • Billboard
  • Posters & Banners
  • Vehicle Wrap Design
  • Window Graphics
  • Retail Point of Purchase (POP)
  • Storefront Design
  • In-store Product Placement & Layout
  • Endcap Design
  • Mural & Retail Wall Design
  • LED Lightboard Design
  • Stadium & Sports Sponsorship
  • Freestanding Signage

Web Development

  • Web Design
  • eCommerce Websites
  • Content Mangagement Systems (CMS)
  • Search Engine Optimization (SEO)
  • Editing, Management & Consultation
  • Blog Creation
  • Banner Ad Creation
  • Website Marketing
  • Website & Domain Administration
  • Social Media Marketing
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WAIT