This is the blog at Logo Design Wichita the blog of Tracy Holdeman. Tracy is a graphic designer in Wichita, KS specializing in exceptional logo design, corporate identity and branding across all graphic platforms – website design, social media design, print design, advertising design and environmental design. In a world of overwhelming consumer choice and 24/7 marketing messages bombarding us the average logo design and branding will not be effective. Different is good. Different and relevant is great. Different, Relevant, and perfectly executed is the best. For more information or just a conversation call me at 316 262 0085 or e-mail tracy@insightdesign.com

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Figural logo designs might be the most used in all logo design history. Figural logo designs were most popular in the first half of the 20th century before computers, when drawing skills were highly advanced. Today, a figural logo can be a definite benefit to any brand identity. Here, the figure is used to represent the abstract concept of all artist. The figure is raising up a star which symbolizes the idea of art. The figure raising the star shows the artist hanging his work to share with the world. The confetti and streamers running through the figure and the star symbolizes a celebration in the process of the artist sharing his art. He is raising art and it is that act that also raises spirits. It's a celebration of the uplifting effects of art.

 

Location:

Logo design Wichita Kansas

Style:

Figural logo design

Industry:

Arts and Entertainment logo design

Not all logo designs are made with images, some are made with texts and images while others are simply text. A logo design that is only text is called a typography logo, logotype, wordmark or signature mark. The type can be very straight forward or illustrated to communicate a specific feeling or attitude.
Squeezer's Palace is a re-creation of a 70's ice cream store. We developed typography for the logo based on historical 70's fonts. We hand illustrated the logo letterforms to match the essence of the original hand drawn logo. Redesigning the letterforms also allowed us to make the logo more compact and there fore more legible as store signage.

 

Location:

Logo design Wichita

Style:

wordmark logo design

Industry:

Restaurant logo design

Animal logo designs are ancient history in graphic design terms, but as in any endeavor, creativity and a unique perspective applied to tried and true concepts can make a very impressive visual statement. Animals allow for virtually any expressive idea and are universally understood.The Surfing Bull concept restaurant logo design is a remix of the old boring "Surf and Turf" terminology. Surfing Bull is a steak and seafood restaurant. The logo illustration is based loosely on Cubist drawings by Pablo Picasso which embodies the logo design with a funky alternative look and feel. The bull is actually surfing, riding a wave. The surf board cleverly illustrates the water with it's bottom line.Client: Surfing Bull logo design

 

Location:

Wichita logo design

Style:

Animal logo design

Industry:

Food and beverage logo design

A character logo uses a face or figure in an exaggerated illustration style to tell the most impactful story possible. Character logo designs are most commonly used for major sport franchise logo designs and even local small town sport team logo designs. The Central Raiders logo design is a character logo illustrated to endow the bandit, the mascot, with extra toughness and meanness. The bandit has been the school mascot for over 50 years so he was maintained as the logo. Elements were added to the bandit such as the hat with the letter "R" and the handkerchief to be sold as merchandise and add extra fan excitement at sporting events.

 

Location:

Burton, kS logo design

Style:

Character logo design

Industry:

Sport logo design

Logo designs that use company initials have been common from the beginning of graphic design and branding. An initial logo design is simply a logo that uses the initials of the company name. The key to this common type of logo designis to develop a truly unique image that holds visual interest. Shallow Valley Foods uses the "S" and "V" from Shadow Valley. The 'S" is a geometric and three dimensional ribbon weaving in and out of the "V". The three dimensional effect is done without the use of gradations for better printing and visual impact on virtually any application. The 3D illusion is created with white space to show one element in front of the other and two shades of red to show depth. The combination of weaving and depth create a visually memorable logo design.

 

Location:Logo design Wichita KS

Style:

Initial logo design

Industry:

Food and beverage logo design

A modern logo design could be almost anything but in the big picture a modern logo is simple and usually literal but heavily stylized with a new typographic feel. The shapes are easy to draw on a computer and consist of geometric shapes cleverly assembled.The GoJoe's logo design is a steaming cup of coffee held by cupped hands. Hands that seem to hold the cup of coffee with great care and concern as if GoJoe's coffee is special and ready to go. The steam is made of dots that are extrapolated onto other elements of the brand and graphic design. The colors are a modern combination of a toxic blue and a traditional brown.


Location:

Wichita area logo design

 

Style:

Modern logo design

 

Industry:

Food and beverage logo design

Crest logo designs are a derivative of the old world "coat of arms". A coat of arms is a unique heraldic design on a shield or on a surcoat to identify the wearer. Thus called a "coat-armour", because it was displayed on the front of a coat of cloth. Today we use this concept for logo designs.

 

The Carlos O’Kelly’s golf tournament is no championship. It’s just a fun time for vendors and employees. So we made a serious “Golf Championship’ logo design to be funny. Even the colors carry out the joke as they are from “The Masters” Golf Championship logo. Carlos O’Kelly’s Mexican Cafe is both, a Mexican cafe and an Irish bar, the reason for the Aztec stripes and clover in the logo crest.

 

Location:

Wichita logo design

Style:

Crest logo design

Industry:

Food and beverage logo design

For the Timberline Steakhouse and Grill logo design we developed a hand drawn woodcut illustration and graphic design style to match the name and casual eating concept and restaurant atmosphere of the brand. Illustrating the typography made it possible to use large readable type for signage while also giving the logo design an engaging character and style.

 

Location:

Logo design Wichita KS Style:

Typographic logo design

Industry:

Food and beverage logo design

The Stables is a creative collective housed in a renovated horse stable originally built in 1929. The logo shows a hard working blacksmith pounding an iron to create. From the figures powerful strike comes forth an explosion of light and creativity complete with a © copyright symbol made from a horseshoe.

 

Location:Logo design

 Wichita kS

Style:

Illustrative logo design

 

Industry:

Business service logo design

LifeVentures offers educational classes and programs for seniors. The educational programs and events include speakers, classes and with every event, class or speaker many seniors naturally gather together making every event a social event. The logo depicts these aspects of the nonprofit organization but moreover the logo is a metaphorical “Tree of Life”. A place to learn, grow and come together.

 

Location:

Logo design Wichita KS

Style:

Abstract logo design

Industry:

Senior Care logo design
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