The Anvil logo design is purely conceptual. Anvil is a business created to create new businesses. Like an actual anvil is a tool used to create other tools. Anvil is a metaphor. The brand visual is two steps of an infinite pattern that diagrams infinite creation. For example, the center circle is surrounded by a circle of dots. That (center circle surrounded by a circle of dots) is repeated at the red dot. If the pattern is extended out it would repeat into infinity.

The Anvil logo is a perfect example of design style matching the company profile. The idea of the company is conceptual so a simple and clean design puts the idea, the concept,  in the forefront. An illustrative or complex logo design would distract from the conceptual meaning of the logo. 

What makes Larkspur different?

The rebranding of one of Wichita's historic restaurants meant changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new logo, website and brand identity. The logo is now a retro-modern stylized larkspur flower stuck by a fork. The "Bohemian" style illustration gives a simple logo image character and depth. The brand logo is anchored with historical, yet contemporary typography to fit Larkspur's bistro and bar cuisine, atmosphere and attitude. The full breadth of the brands typography is modern and historical with revamped old foundry fonts used in combinations reminiscent of the Old Town era and area that the Larkspur restaurant stands within. The logo design and brand colors are both retro and modern with a traditional brown combined with a new age cyan blue. It's bright and fresh.

The brand website is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience. The website design is built around those four differentiators. They are built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expect. The Larkspur website design uses iconography, photography, space, shape, size, color, words, interaction and movement to take the consumer through an ideal brand experience.

In creating this distinctively different logo, brand and website design look, feel and architecture fundamental differentiators were exploited. Larkspur's values and consumer touch point to experiences were defined into the brand design.Four different fonts and unique simple colors were orchestrated, combined and modified to make this new Wichita logo design distinctively different.

Insight Design Communications is a logo and brand design graphic design firm with an exceptional record of success. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Manual, Branded website and Facebook page, and other graphic design elements like; Menus, Uniforms, Stationery, Signage, Business Cards, Gift Cards and Advertising.

RoadTrip is a convenience store and gas station that proposes to use a higher percentage of American drilled oil. The logo references an Interstate shied with muscle car type.

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