For the Timberline Steakhouse and Grill logo design we developed a hand drawn woodcut illustration and graphic design style to match the name and casual eating concept and restaurant atmosphere of the brand. Illustrating the typography made it possible to use large readable type for signage while also giving the logo design an engaging character and style.

Crest logo designs are a derivative of the old world "coat of arms". A coat of arms is a unique heraldic design on a shield or on a surcoat to identify the wearer. Thus called a "coat-armour", because it was displayed on the front of a coat of cloth. Today we use this concept for logo designs.

The Carlos O’Kelly’s golf tournament is no championship. It’s just a fun time for vendors and employees. So we made a serious “Golf Championship’ logo design to be funny. Even the colors carry out the joke as they are from “The Masters” Golf Championship logo. Carlos O’Kelly’s Mexican Cafe is both, a Mexican cafe and an Irish bar, the reason for the Aztec stripes and clover in the logo crest.

A modern logo design could be almost anything but in the big picture a modern logo is simple and usually literal but heavily stylized with a new typographic feel. The shapes are easy to draw on a computer and consist of geometric shapes cleverly assembled.The GoJoe's logo design is a steaming cup of coffee held by cupped hands. Hands that seem to hold the cup of coffee with great care and concern as if GoJoe's coffee is special and ready to go. The steam is made of dots that are extrapolated onto other elements of the brand and graphic design. The colors are a modern combination of a toxic blue and a traditional brown.

Logo designs that use company initials have been common from the beginning of graphic design and branding. An initial logo design is simply a logo that uses the initials of the company name. The key to this common type of logo designis to develop a truly unique image that holds visual interest. Shallow Valley Foods uses the "S" and "V" from Shadow Valley. The 'S" is a geometric and three dimensional ribbon weaving in and out of the "V". The three dimensional effect is done without the use of gradations for better printing and visual impact on virtually any application. The 3D illusion is created with white space to show one element in front of the other and two shades of red to show depth. The combination of weaving and depth create a visually memorable logo design.