CMS website design

The ICM's website design is part of a total branding effort that includes multiple advertising campaigns, employee recruitment materials and a variety of on-line efforts. The website design was developed through a total branding effort that began with the development of a brand platform, brand positioning and a brand promise. We created the website design visuals in coordination with other branding efforts so the entire ICM, Inc. brand communicates the same vital core messages across all brand touch points. The ICM, Inc. website design uses brushed aluminum with subtle layer effects, white space and modern color combinations to project a clear confidence within the biofuel space. ICM, Inc. is the world-wide leader of ethanol plant design, engineering and manufacturing. The brand identity and website design also incorporate actual employee and location photography. These primary elements are the building blocks of the visual brand and of the website design.

 

ICM, Inc. wanted a website design they manage with multiple departments managing different categories. The average Content Management System (CMS) is a website which focuses on the authoring, editing and publishing of website articles and news. The website design we developed for ICM, Inc. allows our client to do much more. This website design enables ICM, Inc. to manage everything on the website. The articles in a CMS are stored in a database and are displayed in the website the same way photos from a dynamic photo gallery are plus, this website design has a customized client interface that makes it easy and simple to use for inexperienced users. We also include how-to-training-videos as part of the back-end user interface so infrequent users can get help anytime day or night. The advantage is that a CMS site can allow many users (editors, authors, admins etc) to update the websites content through the website itself. This means that a web programmer does not need to be employed every time an article is added. Another feature of Insight Design Communications' CMS platforms are plugins. Plugins allow you to extend the functionality of a website. For example, we installed a dynamic photo gallery plugin making it easy to manage both articles and photos on the website.This website design automatically adjust for mobile devices and functions in multiple languages.ICM takes pride in the fact that their equipment and proprietary technology are used in more ethanol plants currently in operation throughout North America, than any other. Backed by the most aggressive yield, energy, and emissions guarantees in the industry, these plants collectively produce 6.7 billion gallons of ethanol annually. ICM built these plants, and today our comprehensive line includes more than 30 products and services tailored to make all forms of biofuel production more efficient and more profitable than ever.


Armed with cutting-edge engineering and design tools and a relentless pursuit of improvement, the engineers, scientists, craftsmen, and construction management specialists at ICM come to work every day to ensure that the name ICM continues to be synonymous with quality, integrity, service, and innovation . . . not just in North America, but around the globe.
ICM's mission, to provide innovative technologies, solutions and services to sustain agriculture and advance renewable energy, including food and feed technologies that will increase the supply of world protein, reflects their global reach.
ICM, Inc. is located in the Wichita, KS area.


InsightDesign.com,  and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.

 

Location:

Website design Wichita

Style:

Dynamic content management website design

Industry:

Industrial website design
Published in brand + web