website

I was asked to set in at Parsons School of Visual Art and Design in NYC.

 

The school had an energetic vibe. The class discussions revolved around the importance of difference with logo design, website design and brand development. The student brought a naive viewpoint and interjected some interesting thoughts and they could understand the conversation well. The conversation about logo design, website design and development revolved around a set of ideas... All clients have a unique fingerprint, a unique story. Finding what is different with each clients', logo design, website design and brand is the key. Different is good. Different is what gets images, and ideas noticed. Have you ever heard of the same thing, the ordinary, being noteworthy? Have you ever heard someone say, "The logo design was so memorable because it blended into the crowd?" You never will either. Different is what defines one idea from another, one logo from another, one website from another. Different is what makes anything memorable. Different alone will not effect a real change for any business. The key to marketing is finding the white space, defining what a business does best and finding its own unique place in the marketplace. Then defining it in a relevant and engaging way, as in logo design, website design and branding. The young minds full of innocence and excitement and expensive fashions was invigorating and fun to see. I was even impressed with the uniqueness and artistry of some of the students work. Even the simple assignment of a self portrait using a grid seemed to truly inspire some of the students.

 

Thank You to, School of Visual Arts | Eugene Lang College in New York City

StudentDesignA

Self portrait illustration made of typography.

StudentDesignA2

Self portrait illustration made of typography close up.

StudentDesignA3

Self portrait signature made of unique typography.

StudentDesignB

Self portrait illustration with surprising color.

StudentDesignC

Self portrait illustration using dots.Self portrait illustration using dots close up.

StudentDesignC2

Self portrait illustration using dots.Self portrait illustration using dots close up.

Published in different is good

The ICM's website design is part of a total branding effort that includes multiple advertising campaigns, employee recruitment materials and a variety of on-line efforts. The website design was developed through a total branding effort that began with the development of a brand platform, brand positioning and a brand promise. We created the website design visuals in coordination with other branding efforts so the entire ICM, Inc. brand communicates the same vital core messages across all brand touch points. The ICM, Inc. website design uses brushed aluminum with subtle layer effects, white space and modern color combinations to project a clear confidence within the biofuel space. ICM, Inc. is the world-wide leader of ethanol plant design, engineering and manufacturing. The brand identity and website design also incorporate actual employee and location photography. These primary elements are the building blocks of the visual brand and of the website design.

 

ICM, Inc. wanted a website design they manage with multiple departments managing different categories. The average Content Management System (CMS) is a website which focuses on the authoring, editing and publishing of website articles and news. The website design we developed for ICM, Inc. allows our client to do much more. This website design enables ICM, Inc. to manage everything on the website. The articles in a CMS are stored in a database and are displayed in the website the same way photos from a dynamic photo gallery are plus, this website design has a customized client interface that makes it easy and simple to use for inexperienced users. We also include how-to-training-videos as part of the back-end user interface so infrequent users can get help anytime day or night. The advantage is that a CMS site can allow many users (editors, authors, admins etc) to update the websites content through the website itself. This means that a web programmer does not need to be employed every time an article is added. Another feature of Insight Design Communications' CMS platforms are plugins. Plugins allow you to extend the functionality of a website. For example, we installed a dynamic photo gallery plugin making it easy to manage both articles and photos on the website.This website design automatically adjust for mobile devices and functions in multiple languages.ICM takes pride in the fact that their equipment and proprietary technology are used in more ethanol plants currently in operation throughout North America, than any other. Backed by the most aggressive yield, energy, and emissions guarantees in the industry, these plants collectively produce 6.7 billion gallons of ethanol annually. ICM built these plants, and today our comprehensive line includes more than 30 products and services tailored to make all forms of biofuel production more efficient and more profitable than ever.


Armed with cutting-edge engineering and design tools and a relentless pursuit of improvement, the engineers, scientists, craftsmen, and construction management specialists at ICM come to work every day to ensure that the name ICM continues to be synonymous with quality, integrity, service, and innovation . . . not just in North America, but around the globe.
ICM's mission, to provide innovative technologies, solutions and services to sustain agriculture and advance renewable energy, including food and feed technologies that will increase the supply of world protein, reflects their global reach.
ICM, Inc. is located in the Wichita, KS area.


InsightDesign.com,  and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.

 

Location:

Website design Wichita

Style:

Dynamic content management website design

Industry:

Industrial website design
Published in brand + web

The Magnolia Group website design is part of a total brand development which included logo design, copy writing, brochure design, business card, envelope, letterhead, sales folder and more. The Magnolia Group is an innovative healthcare services company that have developed a market niche in the emerging elder care market.  As Elder Care Experts, the Magnolia Group is a health and human services specialist who helps families who are caring for older relatives. The Elder Care Expert is trained and experienced in any of several fields related to care management, including, but not limited to nursing, gerontology, social work, or psychology, with a specialized focus on issues related to aging and elder care the process of planning and coordinating the care of the elderly and disabled to improve their quality of life and maintain their independence for as long as possible. Health and psychological care are integrated with the best possible combination of services such as: housing, home care services, socialization programs, financial and legal planning. The website design reflects the Magnolia Groups' innovative approach with unique design and colors.
The website design is developed to exploit the large client information base for SEO and "natural" Google search results. We believe if nobody sees your website it is a missed opportunity. We plan and build websites that enable client interaction and maximizes SEO, keyword and link building functionality. All website designs should look good and function to get results.
The Elder Care Expert assists older adults and persons with disabilities in attaining their maximum functional potential. In addition, the Elder Care Expert is an experienced guide and resource for families of older adults and others with chronic needs, including helping those suffering from Alzheimer’s Disease or Parkinsons or exhibiting symptoms of dementia.
A care plan tailored for each individual’s circumstances is prepared after a comprehensive assessment. The care plan is modified when necessary based on the professional Elder Care Expert’s monitoring of the effectiveness of the components of the care plan. Elder Care Experts accomplish this by combining a working knowledge of health and psychology, human development, family dynamics, public and private resources and funding sources while advocating for the individual throughout the continuum of care.
Elder Care Experts who are members of the National Association of Professional Geriatric Care Managers (NAPGCM) are committed to adhering to the NAPGCM Code of Ethics and Standards of Practice.
Website design for Magnolia Group of Wichita, KS.
InsightDesign.com,  and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.
The Magnolia Group is located at 155 N. Market #420 Wichita, KS  67202

 

Location:

Wichita website design

Style:

Dynamic content management website design

Industry:

Healthcare services website design
Published in brand + web

Dr. Jay Harness MD. FACS is President of Breast Surgery International and one of the top breast cancer surgeons in the world. Dr. Jay Harness is accredited with a number of significant medical and healthcare breakthroughs. He treats the whole person. He introduced oncoplastic reconstruction to patients when he arrived in Orange County in 2003. We developed a brand strategy with Whisper and the website design and brand identity that relate back to a patients file folder because we want consumers to get the facts about Dr. Jay harness. He has the goods, his resume reads longer than most novels. The tag-line, "We live you" was developed to express how Dr. Jay Harness and his team treat, patients. We also developed a Geo-tagging search engine optimization (SEO) strategy for excellent Google rankings in a variety of location area searches like "breast cancer surgery anaheim". www.drjayharness.com ranks number one for keyword search "breast cancer surgery anaheim" and many others. We also developed an easy to populate blog and client "how-to-education" so Dr. Jay Harness and his team can ad content regularly. The website design is unique and different so it is clear to clients  that this is not the usual. Dr. Jay Harness MD. FACS is different.

We always enjoy working with Whisper, one of the most innovative strategic brand consultancies in the global marketplace known for positioning clients so they "own the conversation".Website Design Wichita, the website of Tracy Holdeman and his team. We are an exceptional website design, graphic design and logo design team for local Wichita Kansas websites as well as website designs and marketing strategies for clients from all over the U.S.

Published in brand + web

 

This is what Greg Menefee, the marketing director, of JBS Swift & Company said, “It isn’t often that a graphic design or a single brand identity program can totally change perceptions of a company, its people, or products but it is safe to say that the 1855 Brand logo design, branding, website design and photography design is doing just that. Already we have secured wins in the NE United States (NY, NJ, CT, PA), Atlanta with Halperns, Tucson and Phoenix, Los Angeles, Las Vegas and a huge addition in Denver. Our new partnerships with Rastelli’s in NJ, Halperns’ in Atlanta, Out west in Vegas, Freedman / Sysco in Denver are bigger than mere industry/distribution wins. These four companies are huge players with tremendous reputations and successes in the industry - with their business the ripples from the 1855 Brand launch have become waves.”

 

We developed everything from logo design to New York bus signage to website design to retail signage and brand packaging and everything in-between. Most importantly we designed the brand identity, the strategic visual and implemented it on hundreds of items.

 

The 1855 Brand Promise:

HISTORY. EPIC EATING EXPERIENCE. PERFECTION.

 

HISTORY.

1855 Brand™ premium meats are a celebration of master butcher and company founder Gustavus F. Swift who, back in 1855, began hand selecting the world’s finest meats with an unmatched passion for excellence. The legacy of this visionary small town butcher began humbly with a $20 loan, courtesy of his father, to buy a neighbor’s prized heifer. Buoyed by his dream to deliver the freshest, safest, highest-quality meats to customers across the country, he invented and patented the first refrigerated rail car. It would become a cornerstone of the 150+ year heritage of groundbreaking G.F. Swift innovations in meat quality, safety and processing. 1855 Brand premium meats pay homage to our founder and his heritage with a premier level of quality that would make G.F. Swift proud. And while his legacy of industry firsts will never be rivaled, establishing your own legacy is what 1855 Brand premium meats are all about. After all, your legacy is the one that matters most.

 

EPIC EATING EXPERIENCE

G.F. Swift 1855 Brand™ premium meats are an epic eating experience. For those who truly know their beef and pork, this is nirvana. We start by selecting the finest cattle and hogs in the nation. Then each cut is hand selected for exquisite marbling, creating unmistakable flavor and incredible juiciness. Swift 1855 Brand premium beef and pork is then perfectly aged to ensure sublime tenderness. That’s important, because marbling and aging remain the keys to indulgent flavor and tenderness. And while our lofty quality standards set 1855 Brand premium meats apart, it is our unprecedented commitment to verifying such incomparable quality that puts our premium meats on another level. From animal selection and product quality to food safety and delivery of finished cuts, the 1855 Brand quality verification program is so exacting, even perfection gets a long look. It’s all part of delivering a consistently exceptional eating experience, every time.

 

PERFECTION

All 1855 Brand™ beef is a statement maker. That’s because we start with the biggest selection of the very best cattle in the nation, bar none - at incredible availability. It becomes even more special as we hand select and hand trim each cut, using only the highest quality upper 2/3 USDA Choice beef. We then apply the industry’'D5s most demanding quality standards for marbling and aging at every turn, and execute tight trims for higher yields. To understand just how superior 1855 Brand beef is, all it takes is one heavenly, tender and juicy bite. It all happens in a limited number of select state-of-the-art plants located in the heart of America’s cattle country. From sourcing to food safety processes to tight trims, we maintain quality control over everything.

 

The 1855 Brand launch included logo design, stationary system, website design, brand packaging, direct mail, retail hanging posters, outdoor advertising, photography design and art direction, large and small case dividers, 3’ wide case header, cap and apron, back-of-house poster and educational material, flexographic shipping packaging and all elements of graphic design.

 

This logo design, brand identity and graphic design elements will appear in Kansas City KS, Greeley CO, St. Louis MO, Washington D.C., Denver, CO., Dallas, TX., St. Louis, MO., New York, NY., Los Angeles, CA., Oklahoma City OK, and more. Tracy Holdeman is Executive Creative Director of Insight Design Communications. You can see Tracy’s graphic design work and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignDenver.Blogspot.com, LogoDesignDallas.Blogspot.com, and LogoDesignKansasCity.Blogspot.com. Tracy Holdeman is a professional logo designer and brand designer with extensive experience in creating logo designs for business.

 

 JBS™
1770 Promontory Circle
Greeley, CO 80634
970.506.8000

Published in brand + web

The only way to cut through a world of overwhelming choices and the on-slot of marketing and branding messages is to be Different. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is how great brands engage consumers.  Tracy and his team's website design services are built on strategic branding and engagement principles. Getting the consumer to notice you, to be interested in you and to engage your brand is what we do. Call Tracy at 316 262 0085 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a conversation of fill out one of our online forms to get a logo design or website design estimate.

 

Location:

Website design Wichita, KS

Style:

CMS website design

Industry:

Variety of website design
Published in overview videos


Larkspur Website Design as Part of Rebranding.

 

The rebranding of Wichita's historic Larkspur restaurant included changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new website. The Larkspur website design is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience all are part of a text and photo menu. The website design is built around those four differentiators and the four differentiators are displayed on the website design as photos to give them maximum emphisis. They are also built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expected. The Larkspur website design uses line, texture, iconography, photography, space, shape, color, words, interaction and movement to take the consumer through an ideal brand experience.

 

Website design with great SEO results.

 

The Search Engine Optimization (SEO) is excellent as the Larkspur website design, it ranks #2 for keyword Google search under "Restaurant Wichita" from 8,520,000 search results. The Larkspur website design also ranks #2 on local business results for "Restaurant Wichita."

 

See more website design.

 

See more website design videos at http://www.youtube.com/user/insightdesignusa

 

Location:

Website design Wichita

Style:

HTML website design

Industry:

Restaurant website design
Published in brand + web