This is the blog at Logo Design Wichita the blog of Tracy Holdeman. Tracy is a graphic designer in Wichita, KS specializing in exceptional logo design, corporate identity and branding across all graphic platforms – website design, social media design, print design, advertising design and environmental design. In a world of overwhelming consumer choice and 24/7 marketing messages bombarding us the average logo design and branding will not be effective. Different is good. Different and relevant is great. Different, Relevant, and perfectly executed is the best. For more information or just a conversation call me at 316 262 0085 or e-mail tracy@insightdesign.com

ldw logo main

LifeVentures offers educational classes and programs for seniors. The educational programs and events include speakers, classes and with every event, class or speaker many seniors naturally gather together making every event a social event. The logo depicts these aspects of the nonprofit organization but moreover the logo is a metaphorical “Tree of Life”. A place to learn, grow and come together.

 

Location:

Logo design Wichita KS

Style:

Abstract logo design

Industry:

Senior Care logo design

The logo design is two arrows interacting with the negative space creating an “N”. The simplicity is what makes the brand logo engaging. The consumers eye and mind fills in the empty space, like a light bulb turning on inside the brain the viewer realizes the logo has just acted out the company name. 

 

Location:

Logo design Kansas City

Style:

Simple logo design

Industry:

Technology logo design

The Anvil logo design is purely conceptual. Anvil is a business created to create new businesses. Like an actual anvil is a tool used to create other tools. Anvil is a metaphor. The brand visual is two steps of an infinite pattern that diagrams infinite creation. For example, the center circle is surrounded by a circle of dots. That (center circle surrounded by a circle of dots) is repeated at the red dot. If the pattern is extended out it would repeat into infinity.

The Anvil logo is a perfect example of design style matching the company profile. The idea of the company is conceptual so a simple and clean design puts the idea, the concept,  in the forefront. An illustrative or complex logo design would distract from the conceptual meaning of the logo. 

   

Location:

Logo design 

Wichita, kS Style:

Conceptual logo design

 

Industry:

Technology logo design

Media

The only way to cut through a world of overwhelming choices and the on-slot of marketing and branding messages is to be Different. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is how great brands engage consumers.  Tracy and his team's website design services are built on strategic branding and engagement principles. Getting the consumer to notice you, to be interested in you and to engage your brand is what we do. Call Tracy at 316 262 0085 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. for a conversation of fill out one of our online forms to get a logo design or website design estimate.

 

Location:

Website design Wichita, KS

Style:

CMS website design

Industry:

Variety of website design

Media

Tracy's logo design, brand identity and website design work has been recognized for numerous international and national awards. His work has been honored with over 100 prestigious awards including Graphis, Communications Arts, How and Print to name a few. His brand identity and corporate identity design has been seen from Asia to the Middle-East, Europe to the US. and from New York to San Francisco and all parts in between. His clients are from across the US including Dallas, Texas; Kansas City, Missouri; Denver, Colorado; Los Angels, California; New York, New York;, Oklahoma City, Oklahoma; Wichita, Kansas and Chicago; Illinois to name a few.  His logo design and brand identity work encompasses all types of clients and industries consisting of; aerospace, aircraft manufacturers, restaurants, retail food products, education, healthcare, banking, arts, sports, legal, animal care, youth and children's services and products, business and professional services and more. Tracy says of his process and logo and brand design, "My work is equal parts strategically thoughtful and artistically expressive. It's the unification of the two where images become iconic."

Media

60 logos in sixty seconds Volume 1" is a sampling of some of Tracy Holdeman's logo design work. Tracy is one of the top logo designers in the U.S.A. working from his Wichita KS studio. Tracy develops many logo designs for all kinds of entrepreneurs, small businesses, non-profit organizations, and large corporations. His work crosses a wide array of genres from illustrative to simple and conceptual. Tracy believes that one style does not fit all companies. He fits his style to the target markets, the brand promise, the brand positioning and the intellectual property, product or service. Once more, Tracy unifies style, meaning, visual content, messaging, positioning into one distinctive visual, the most salient communication, uniquely visualized. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is the best way to engage consumers in a world overflowing with marketing messages. Steve Cranford, CEO of Whisper New York, a brand consultancy, says, " Tracy summons forth uniquely relevant images that both differentiate and communicate, his is a rare talent.

Media

Larkspur Website Design as Part of Rebranding.

The rebranding of Wichita's historic Larkspur restaurant included changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new website. The Larkspur website design is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience all are part of a text and photo menu. The website design is built around those four differentiators and the four differentiators are displayed on the website design as photos to give them maximum emphisis. They are also built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expected. The Larkspur website design uses line, texture, iconography, photography, space, shape, color, words, interaction and movement to take the consumer through an ideal brand experience.

Website design with great SEO results.

The Search Engine Optimization (SEO) is excellent as the Larkspur website design, it ranks #2 for keyword Google search under "Restaurant Wichita" from 8,520,000 search results. The Larkspur website design also ranks #2 on local business results for "Restaurant Wichita."

See more website design.

See more website design videos at http://www.youtube.com/user/insightdesignusa

Location:

Website design Wichita

Style:

HTML website design

Industry:

Restaurant website design

Media

What makes Larkspur different?

The rebranding of one of Wichita's historic restaurants meant changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new logo, website and brand identity. The logo is now a retro-modern stylized larkspur flower stuck by a fork. The "Bohemian" style illustration gives a simple logo image character and depth. The brand logo is anchored with historical, yet contemporary typography to fit Larkspur's bistro and bar cuisine, atmosphere and attitude. The full breadth of the brands typography is modern and historical with revamped old foundry fonts used in combinations reminiscent of the Old Town era and area that the Larkspur restaurant stands within. The logo design and brand colors are both retro and modern with a traditional brown combined with a new age cyan blue. It's bright and fresh.

The brand website is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience. The website design is built around those four differentiators. They are built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expect. The Larkspur website design uses iconography, photography, space, shape, size, color, words, interaction and movement to take the consumer through an ideal brand experience.

In creating this distinctively different logo, brand and website design look, feel and architecture fundamental differentiators were exploited. Larkspur's values and consumer touch point to experiences were defined into the brand design.Four different fonts and unique simple colors were orchestrated, combined and modified to make this new Wichita logo design distinctively different.

Insight Design Communications is a logo and brand design graphic design firm with an exceptional record of success. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Manual, Branded website and Facebook page, and other graphic design elements like; Menus, Uniforms, Stationery, Signage, Business Cards, Gift Cards and Advertising.

Beyond Napa is a Wine and Wine Accessory Boutique in the Old Town district of Wichita, Kansas. The boutique sells wine by the bottle and wine accessories which is reflected in the logo design. A cork screw, that also looks like a grape vine, is twisting into a graphic representation of grapes. The brand logo communicates wine but also wine accessories all in one instant visual. The Beyond Napa logo design is an international award winning logo design that will appear in Graphis Logo 8. See Beyond Napa

Location:

Wichita logo design

Style:

Conceptual logo design

Industry:

Food and beverage logo design

generationOn is a new movement igniting the power and potential of all young people to create more good in their lives and the lives of others. Newly created within the Points of Light Institute, generationOn will be the largest youth volunteer action organization in the nation.The logo depicts a fingerprint on the world. The tagline says it all to parents, school administrators, teachers and kids ages 4 through 16, “Make your mark on the world”. See generationOn in use

Location:

New York logo design

Style:

Illustrative logo design

Industry:

Nonprofit logo design
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .