This is Logo Design Wichita the website of Tracy Holdeman, a graphic designer that specializes in exceptional logo design, corporate identity and branding across all graphic platforms – web design, social media design, print design, advertising design, marketing, online marketing and environmental design. In a world of overwhelming consumer choice and 24/7 marketing messages bombarding all of us the average logo design and branding will not be effective. Different is good. Different and relevant is great. Different, relevant, and perfectly executed is the ideal. For more information or just a conversation call me at 316 262 0085 or e-mail tracy@insightdesign.com. Our work is reasonably priced with special pricing for start-ups, entrepreneurs and small businesses. I look forward to working with you.

ldw logo main

My Giving Spirit. Logo design Oklahoma City.

My Giving Spirit is a line of gift products seen in one of Oklahoma City's main retailers, Hobby Lobby. This is a hand drawn logo.

Location:

Oklahoma City logo design

Style:

Conceptual logo design

Industry:

Brand product logo design
Published in Logo Design
Perfect Pitch logo design. Logo design Dallas Texas.
Perfect Pitch logo design. The logo design is one line that is the letter "P" and reminiscent of a musical note.

Location:

Logo design Dallas Texas

Style:

Conceptual logo design

Industry:

Entertainment logo design
Published in Logo Design

We developed Vornado's Brand Promise, a new strategic brand identity and retail packaging identity that changed Vornado's future. The solution came in radical simplicity and a revolutionary anti-branding information architecture. We even re-named all of Vornado's products the same name for each product category and developed a new universal tagline for each product category. Crazy simple. Insanely simple. All the air circulator products are now called 'Whole Room Air Circulator" which is the brands "unique relevant benefit". This also allowed us to position Vornado and the original--leaving the competition to imitator status. Plus, we made the package design communication ultra clear by fully explaining what an air circulator is and what it means relative to a fan with the tagline, The tagline reads, "The fan that circulates all the air." Now Vornado's brand and brand packaging is differentiated from competitors and clearly positions Vornado as the definitive category leader and innovator. It's so simple and so clear it dominates the retail shelf. Until this new brand packaging Vornado failed for years to gain space on Target's lucrative retail shelves.

With this new packaging, they not only got on the shelves but, according to Mark Zarich Director of Sales at Vornado the buyer actually said, "The packaging was the best in category." The brand packaging is selling so well Vornado has doubled their SKU's.

The package is built as a sequential graphic design structure with each panel leading to the other building one concept on the previous. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise" and that's what we mean when we say strategic graphic design. What we developed with and for Vornado was, "Intelligent. Superior engineering. Innovation". From this we created the new brand packaging identity which Target said was the best packaging in the category and it got Vornado on Target shelves for the first time in their long history. Relatively the same products just different brand strategy and packaging. We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package and branding that showed superior engineering. The contextual approach, brand strategy, logo and graphic design embody the brand promise.

Insight Design Communications is a breakthrough brand design studio with extensive experience in brand packaging. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Brand Manual, Brand Packaging for all categories; Wholeroom Air Circulator, Wholeroom Heaters, Wholeroom Humidifiers, Wholeroom Personal Air Circulators or Fans and Wholeroom Air Purifiers. Brand Product Brochure and Brand Story Brochure and Vornado Trade Show Graphic Design.

This logo design and brand identity will be visible throughout the United States and in cities like Kansas City, Kansas, Wichita, Kansas, Dallas, Texas, Oklahoma City, Oklahoma, Denver, Colorado, New York, New York, Los Angeles, California, and Europe and Asia.

We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package that showed superior engineering. We even re-named the products and came up with the new tagline. All the products are called 'Whole Room Air Circulator" which is their "unique relevant benefit". But what does that mean to the average consumer? The tagline "The fan that circulates all the air." explains it in one line. The package is designed sequentially, each panel leading to the other. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise".

Published in brand + web
Blend & Grind is a smoothie, coffee, and juice bar. Logo design Raleigh, NC.

Blend & Grind is a smoothie, coffee, and juice bar in a renovated high-end industrial shopping area of Raleigh, NC.

Location:

Logo design Raleigh, NC

Style:

Conceptual logo design

Industry:

Food and drink logo design
Published in Logo Design
Carlos O’Kelly’s Mexican Café event logo.

Carlos O’Kelly’s Mexican Café event logo for an in-store Mexican Fiesta promotion. The type is created to appear as a mosaic. Logo design Des Moines, Omaha, Wichita, Topeka and more.

Location:

Wichita logo design

Style:

Conceptual logo design

Industry:

Restaurant logo design
Published in Logo Design
Design Source Interiors by Nahib Holmes Logo design Wichita graphic design.

Design Source Interiors by Nahib Holmes is a retail store that also offers professional interior design services.

Location:

Logo design Wichita Kansas

Style:

Crest logo design

Industry:

Professional logo design
Published in Logo Design
World Import Gallery logo design Wichita, KS.

World Import Gallery is a retail home furnishings and home accessories store that sells items from around the world.

Location:

Logo design Wichita

Style:

Conceptual logo design

Industry:

Home furnishings logo design
Published in Logo Design
With A Twist logo design Kansas City & logo design Wichita KS

With A Twist is a specialty food and gift store. The logo is a shopping cart full of unique items consumers find in the store.

Location:

Wichita logo design Kansas City

Style:

Illustrative logo design

Industry:

Retail logo design
Published in Logo Design
Insight Design Communications portal person logo design.

Insight portal person logo design. The logo depicts a figure flying through a circular portal to symbolize the vitality of the concept, different.

Location:

Wichita, kS logo design

Style:

Conceptual logo design

Industry:

Business logo design
Published in Logo Design
Carlos O’Kelly’s Mexican Café margarita promotional logo.

Carlos O’Kelly’s Mexican Café margarita promotional logo that shows two maracas that are also margaritas. The logo is a party, music, drink and fun which are part of the brand position.

Location:

Wichita, kS logo design

Style:

Conceptual logo design

Industry:

Food and beverage logo design

 

Published in Logo Design
Page 7 of 17

Capabilities

Services and Capabilities

Logo Design & Brand Identity

  • Logo Design
  • Brand Promise
  • Brand Positioning
  • Corporate Identity
  • Complete Brand Identity
  • Brand Guide
  • Identity Manual
  • Graphic Design
  • Naming
  • Tagline Development
  • Brand Architecture

Graphic Design

  • Business Cards
  • Stationery
  • Letterhead & Envelopes
  • Presentation Folders
  • Brochures
  • Package Design
  • Brand Packaging
  • Illustration
  • Scales Sheets
  • Icon Design
  • Product Design
  • Campaign Materials & Signage
  • Direct Mail & Postcards

Environmental Design

  • Signage
  • Billboard
  • Posters & Banners
  • Vehicle Wrap Design
  • Window Graphics
  • Retail Point of Purchase (POP)
  • Storefront Design
  • In-store Product Placement & Layout
  • Endcap Design
  • Mural & Retail Wall Design
  • LED Lightboard Design
  • Stadium & Sports Sponsorship
  • Freestanding Signage

Web Development

  • Web Design
  • eCommerce Websites
  • Content Mangagement Systems (CMS)
  • Search Engine Optimization (SEO)
  • Editing, Management & Consultation
  • Blog Creation
  • Banner Ad Creation
  • Website Marketing
  • Website & Domain Administration
  • Social Media Marketing

Logo Feeds

  • Beyond Napa logo design Beyond Napa logo design

    Beyond Napa is a Wine and Wine Accessory Boutique in the Old Town district of Wichita, Kansas. The boutique sells wine by the bottle and wine accessories which is reflected in the logo design. A cork screw, that also looks like a grape vine, is twisting into a graphic representation of grapes. The brand logo communicates wine but also wine accessories all in one instant visual. The Beyond Napa logo design is an international award winning logo design that will appear in Graphis Logo 8. See Beyond Napa

    Location:

    Wichita logo design

    Style:

    Conceptual logo design

    Industry:

    Food and beverage logo design
  • generationOn logo design generationOn logo design

    generationOn is a new movement igniting the power and potential of all young people to create more good in their lives and the lives of others. Newly created within the Points of Light Institute, generationOn will be the largest youth volunteer action organization in the nation.The logo depicts a fingerprint on the world. The tagline says it all to parents, school administrators, teachers and kids ages 4 through 16, “Make your mark on the world”. See generationOn in use

    Location:

    New York logo design

    Style:

    Illustrative logo design

    Industry:

    Nonprofit logo design
  • River of Life Worship Center Logo River of Life Worship Center Logo

    The River of Life Worship Center church is a Pentecostal church and community center known for the raising of hands in the worship of GOD.

    The church logo is an extremely unique visual where one image can be seen as two different ideas. The logo at one look is hands raised to the Heavens reaching for GOD. With another look the logo is the Christian symbol for the Holy Spirit, a dove. Specifically within the Pentecostal beliefs the dove is associated with baptism, of which water is used. Moreover, the two images tell the story of conversion. The hands reaching to GOD become filled with the Holy Spirit, the image of the dove. The conversion, being filled with the Holy Spirit is The River of Life. The River of Life logo is an international award winning logo design that will appear in Graphis Logo 8.

    Location:

    Logo design Wichita area

    Style:

    Conceptual logo design

    Industry:

    Church logo design
  • Lost Art Development Company logo Lost Art Development Company logo

    Lost Art Development Co.: Wholesaler of Home Decor, Garden Decor and Gift Products for Retail

    Lost Art Development Co. searches the U.S. and beyond for unique artist who’s art will translate into retail products.

    The Lost Art Development Co. is an international award winning logo design that will appear in Graphic Logo 8.

    Location:

    Logo design Wichita Kansas

    Style:

    Illustrative logo design

    Industry:

    Arts logo design
  • Catalyst Marketing logo design Catalyst Marketing logo design

    Business Sales for the Industrial MarketCatalyst Marketing jump starts or re-starts industrial businesses with aggressive sales assistance.

     The gear is jump starting, igniting with a jolt of torque. The flame/saw blade gives the image an aggressive edge to mirror the companies approach.

     The gear and saw blade both communicate that Catalyst Marketing’s focus is on the industrial market.

     The letter “C” (for Catalyst) is in the gear.

    Location:

    Wichita logo design

    Style:

    Conceptual logo design

    Industry:

    Marketing logo design
  • Golf logo design Golf logo design

    Carlos O’Kelly’s Mexican Café Chain: Golf Tournament LogoCarlos O’Kelly’s Mexican Cafe is a 7 state regional restaurant chain. It is both, a Mexican cafe and an Irish bar.The Carlos O’Kelly’s golf tournament is no championship. It’s just a fun time for vendors and employees. So we made a serious “Golf Championship’ logo to be funny. This golf logo design is an international award winning logo design that will appear in "Logo and Letterhead 12.

    Location:

    Logo design Wichita, KS

    Style:

    Crest logo design

    Industry:

    Sports logo design
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .