JunkPro is a professional junk removal business that we completely re-branded from logo to website design. The website design allows JunkPro to change and update easily with a content management system (CMS). Our client even can adjust his complex online consumer scheduling from his phone. We also designed and built the JunkPro website with search engine optimization (SEO) for excellent Google rankings. 1-800-JunkPro.com ranks number one on Google keyword search " junk removal wichita" and number one on Google local listings keyword search " junk removal wichita". The website design is quick to navigate, easy to understand and engages the consumer immediately with key information and a simple call to action. So now that our client is number one on Google the website design also moves customers to act.

Logo Design Wichita, the website of Tracy Holdeman and his team. Also see insightdesign.com for more of Tracy Holdeman's work. For websites exceptionally branded, geared for search engine optimization (SEO) success and beautifully designed websites call or e-mail us. We specialize in website design, graphic design and logo design.

Craig Sharp Homes a home builder in the Wichita, KS area. Craig Sharp Homes is known for beautifully crafted and artistically design home. The main menu is down the left side while another menu across the top explain what makes Craig Sharp Homes different.

The website design and build for Craig Sharp Homes was part of a total brand re-design. For Craig Sharp Homes we developed a brand promise, brand positioning, logo design, tag-line, business card, letterhead, and envelop design, sign design and website design. His tag-line, Building a vision of home", lush textures and precise lines fulfill an image of unique craftsmanship and artistry of design. As part of the website design we developed the content including SEO copy writing. We also designed and built the Craig Sharp Homes website with search engine optimization (SEO) for excellent Google rankings. craigsharphomes.com ranks number two out of 973,000 results on Google keyword search "home builder wichita area".

Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can also see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com

Freddy's Frozen Custard and Steakburgers started as one store in Wichita, KS and is now more than 60 restaurants in 11 states that include; Arizona, Arkansas, California, Colorado, Iowa, Kansas, Missouri, Nebraska, Nevada, Oklahoma, and Texas. Freddy's identity is retro and historical using black and white photography and Freddy. Freddy is the founder and owner, a World War II veteran and all around good guy. Freddy's is great food without a long or cooked before you order it. From sandwiches to sundaes, Freddy's makes food fresh after you ask for it because that's the kind of quality that makes Freddy's different. The website design reflects the Freddy's brand promise and brand positioning and works seamlessly with the whole of Freddy's brand.

For over a century, J.P. Weigand & Sons, Inc. might be the most viewed logo in Kansas. J.P. Weigand & Sons, Inc. has been instrumental in the growth and development of residential, commercial and industrial real estate in the city of Wichita, the Wichita, KS. area, the Kansas City area and parts all over the State.

We decided immediately that the process for changing such a historically influential and important brand logo and brand identity should be a deliberate one. J.P. Weigand & Sons, Inc., with over a hundred years of equity in the name and several decades of equity in their brand logo would be best served to avoid any drastic change. But, their logo, designed in the 70's, was poorly thought out and caused readability and usage problems that at minimum needed to be fixed.

Before, the J.P. Weigand & Sons, Inc. logo used a clunky type for the word 'Weigand' which had little negative space around and inside the letterforms. For example the "A" became a solid blob, and the letters bled together which made it difficult to read at a distance. We opened up the letterforms in the word 'Weigand' making it much easier to read at a distance. Also, the basic oval shape was divided by a white strip that made it impossible to use against a background color. Weigand was stuck using a white background with the their logo which made their signs disappear in the marketplace. To correct this we enclosed the oval shape so the brand logo could be used with background colors. This was a simple, but important fix because it allowed for designs that use color more dramatically to differentiate Weigand’s marketing material and realtor signs from a marketplace filled with predominately white signs.

We also made adjustments to color and added a piece of history. We changed the bright blue to a deeper more substantial, blue befitting the regions real estate leader for over 100 years. We added the historical signature of founder J.P. Weigand, created by hand form vintage letter forms, to elevate the illustrious history of the J.P. Weigand & Sons brand.

All in all, the Weigand brand is now positioned more appropriately in the marketplace. It has a sense of history and emphasizes a reputation of excellence, and quality, which is a perfect fit with their brand promise.

The logo design, tagline and brand identity are used on corporate signage, website design, facebook, realtor signs, direct mail, brochures and collateral material, advertising, on-line marketing and more.

Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com.