The Anvil logo design is purely conceptual. Anvil is a business created to create new businesses. Like an actual anvil is a tool used to create other tools. Anvil is a metaphor. The brand visual is two steps of an infinite pattern that diagrams infinite creation. For example, the center circle is surrounded by a circle of dots. That (center circle surrounded by a circle of dots) is repeated at the red dot. If the pattern is extended out it would repeat into infinity.

The Anvil logo is a perfect example of design style matching the company profile. The idea of the company is conceptual so a simple and clean design puts the idea, the concept,  in the forefront. An illustrative or complex logo design would distract from the conceptual meaning of the logo. 

The logo design is two arrows interacting with the negative space creating an “N”. The simplicity is what makes the brand logo engaging. The consumers eye and mind fills in the empty space, like a light bulb turning on inside the brain the viewer realizes the logo has just acted out the company name. 

LifeVentures offers educational classes and programs for seniors. The educational programs and events include speakers, classes and with every event, class or speaker many seniors naturally gather together making every event a social event. The logo depicts these aspects of the nonprofit organization but moreover the logo is a metaphorical “Tree of Life”. A place to learn, grow and come together.

The Stables is a creative collective housed in a renovated horse stable originally built in 1929. The logo shows a hard working blacksmith pounding an iron to create. From the figures powerful strike comes forth an explosion of light and creativity complete with a © copyright symbol made from a horseshoe.