This is what Greg Menefee, the marketing director, of JBS Swift & Company said, “It isn’t often that a graphic design or a single brand identity program can totally change perceptions of a company, its people, or products but it is safe to say that the 1855 Brand logo design, branding, website design and photography design is doing just that. Already we have secured wins in the NE United States (NY, NJ, CT, PA), Atlanta with Halperns, Tucson and Phoenix, Los Angeles, Las Vegas and a huge addition in Denver. Our new partnerships with Rastelli’s in NJ, Halperns’ in Atlanta, Out west in Vegas, Freedman / Sysco in Denver are bigger than mere industry/distribution wins. These four companies are huge players with tremendous reputations and successes in the industry - with their business the ripples from the 1855 Brand launch have become waves.”

We developed everything from logo design to New York bus signage to website design to retail signage and brand packaging and everything in-between. Most importantly we designed the brand identity, the strategic visual and implemented it on hundreds of items.

The 1855 Brand Promise:

HISTORY. EPIC EATING EXPERIENCE. PERFECTION.

HISTORY.

1855 Brand™ premium meats are a celebration of master butcher and company founder Gustavus F. Swift who, back in 1855, began hand selecting the world’s finest meats with an unmatched passion for excellence. The legacy of this visionary small town butcher began humbly with a $20 loan, courtesy of his father, to buy a neighbor’s prized heifer. Buoyed by his dream to deliver the freshest, safest, highest-quality meats to customers across the country, he invented and patented the first refrigerated rail car. It would become a cornerstone of the 150+ year heritage of groundbreaking G.F. Swift innovations in meat quality, safety and processing. 1855 Brand premium meats pay homage to our founder and his heritage with a premier level of quality that would make G.F. Swift proud. And while his legacy of industry firsts will never be rivaled, establishing your own legacy is what 1855 Brand premium meats are all about. After all, your legacy is the one that matters most.

EPIC EATING EXPERIENCE

G.F. Swift 1855 Brand™ premium meats are an epic eating experience. For those who truly know their beef and pork, this is nirvana. We start by selecting the finest cattle and hogs in the nation. Then each cut is hand selected for exquisite marbling, creating unmistakable flavor and incredible juiciness. Swift 1855 Brand premium beef and pork is then perfectly aged to ensure sublime tenderness. That’s important, because marbling and aging remain the keys to indulgent flavor and tenderness. And while our lofty quality standards set 1855 Brand premium meats apart, it is our unprecedented commitment to verifying such incomparable quality that puts our premium meats on another level. From animal selection and product quality to food safety and delivery of finished cuts, the 1855 Brand quality verification program is so exacting, even perfection gets a long look. It’s all part of delivering a consistently exceptional eating experience, every time.

PERFECTION

All 1855 Brand™ beef is a statement maker. That’s because we start with the biggest selection of the very best cattle in the nation, bar none - at incredible availability. It becomes even more special as we hand select and hand trim each cut, using only the highest quality upper 2/3 USDA Choice beef. We then apply the industry’'D5s most demanding quality standards for marbling and aging at every turn, and execute tight trims for higher yields. To understand just how superior 1855 Brand beef is, all it takes is one heavenly, tender and juicy bite. It all happens in a limited number of select state-of-the-art plants located in the heart of America’s cattle country. From sourcing to food safety processes to tight trims, we maintain quality control over everything.

The 1855 Brand launch included logo design, stationary system, website design, brand packaging, direct mail, retail hanging posters, outdoor advertising, photography design and art direction, large and small case dividers, 3’ wide case header, cap and apron, back-of-house poster and educational material, flexographic shipping packaging and all elements of graphic design.

This logo design, brand identity and graphic design elements will appear in Kansas City KS, Greeley CO, St. Louis MO, Washington D.C., Denver, CO., Dallas, TX., St. Louis, MO., New York, NY., Los Angeles, CA., Oklahoma City OK, and more. Tracy Holdeman is Executive Creative Director of Insight Design Communications. You can see Tracy’s graphic design work and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignDenver.Blogspot.com, LogoDesignDallas.Blogspot.com, and LogoDesignKansasCity.Blogspot.com. Tracy Holdeman is a professional logo designer and brand designer with extensive experience in creating logo designs for business.

 JBS™
1770 Promontory Circle
Greeley, CO 80634
970.506.8000

Points of Light Institute introduces logo design and brand identity by Tracy Holdeman. The brand is designed to attract new generations to civic engagement and will reach 83% of all school children in all 50 states.

New children’s education brand launch by New York based Whisper, and Whisper team member, Insight Design Communications, of Wichita, Kansas USA. Insight Design Communications specializes in exceptional logo design and branding across all mediums.
 A New York City based organization with a rich 15-year history is growing. Children for Children has joined forces with the Points of Light Institute, to create a new movement igniting the power of young people everywhere. Children for Children is growing to become…generationOn. The new logo design, brand property, was nationally unveiled during the National Conference on Volunteering and Service, hosted in New York. The logo design appeared on invitations, programs and news media backdrops. Previously, the new brand logo and corporate identity was featured during the NASDAQ opening bell ceremony in New York City. The logo design appeared on the NASDAQ big board and the logo design was featured on the big screen on Times Square.

The new generationOn brand property was created by Steve Cranford, CEO of Whisper. Cranford developed the market positioning, the property name, and the verbalized 5- and 30-second story behind the name. A Whisper team member, Tracy Holdeman, Executive Creative Director Whisper and Insight Design Communications, developed the brand logo design, brand identity and other corporate identity and graphic design elements for the new identity. The logo design will be seen all over the United States, especially in major cities like New York City, New Jersey, Boston, Washington DC, Miami, Kansas City, St. Louis, Chicago, Oklahoma City, Dallas, Denver, Atlanta, Los Angles and more.

About Insight Design Communications


Insight Design Communications is a graphic design studio specializing in exceptional logo design, brand identity, corporate identity and brand design across all graphic design mediums, including website design, social media marketing, print, advertising and environmental design. Tracy Holdeman is Executive Creative Director of Wichita based Insight Design Communications, and New York based Whisper. Tracy is one of the unique talents in the realm of visual communication. He has been a valued brand design partner of Whisper for more than a decade working on engagements accross the United States like New York, Washington DC, Dallas, Oklahoma City, Kansas City, Los Angles, Denver and around the world.

About Whisper


Whisper is a brand asset creator. Whisper creates value with branding. Whisper is a brand property developer. Rooted in communications strategy, Whisper creates intellectual real estate to generate returns, through effective market conversation designed to attract a wide audience. Whisper works with organizations so they may own the conversation® among competing product choices. Whisper client engagements span a variety of industries with organizations from North America to the Middle East and Pacific Rim

About Points of Light Institute


Points of Light Institute mobilizes transformational people to answer humanity’s call, whether for those struck by the headline, and the everyday. We show the way for people to tap into their own resilience and power to help others, and in doing so transform not only the lives of those we help, but also the lives of those who help. For people who answer this call, they are themselves transformed. As the largest volunteer mobilization network in the nation, Points of Light Institute includes more than 250 Action Centers that reach more than 83% of the nation’s population and extends into ten countries. generationOn is now a part of this powerful network, which delivered some 30 million hours of volunteer service valued at $615 million over the past year.
For more information: 
www.pointsoflight.org

About generationOn™


generationOn, newly created within the Points of Light Institute, is the largest youth volunteer service organization in the nation. generationOn combines the expertise of Children for Children and other Points Of Light Institute offerings, such as Kids Care Clubs, HandsOn Schools and the HandsOn Action Center-driven programs, together under one banner. generationOn includes over 30 youth programs that engage more than two million young people in all 50 states and internationally, and 1,800 Kids Care Clubs throughout the 50 states and internationally from China to Saudi Arabia. Benefits: Young people who volunteer just one hour a week are 50% less likely to abuse drugs, alcohol, or cigarettes, or engage in destructive behavior. In a study of high school dropouts, 81% reported that opportunities for real world learning, such as the opportunities provided by generationOn programs, would make their classroom experience more relevant. Service learning in the classroom has been shown to increase attendance, improve academic performance and motivate achievement as students see the results of their work creating a positive impact on others.
generationOn Engages: Teens, Tweens and Younger: generationOn is created as a brand property that kids may embrace and call their own, by helping young people develop as healthy, empowered, creative problem-solvers and leaders. Parents and Families: Equipping parents and influencers to unleash and affirm the power of young people to identify and solve challenges within their community. Teachers and Schools: By providing curriculum, tools and resources to educate and excite kids about service and civic engagement. Nonprofit Community: Building capacity for organizations across America to engage and value young people and families as volunteers.
For more information:
www.generationon.org
www.childrenforchildren.org
generationOn Opens NASDAQ

Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignWichita.com/denver, LogoDesignWichita.com/dallas and LogoDesignWichita.com/kansas-city

Dr. Jay Harness MD. FACS is President of Breast Surgery International and one of the top breast cancer surgeons in the world. Dr. Jay Harness is accredited with a number of significant medical and healthcare breakthroughs. He treats the whole person. He introduced oncoplastic reconstruction to patients when he arrived in Orange County in 2003. We developed a brand strategy with Whisper and the website design and brand identity that relate back to a patients file folder because we want consumers to get the facts about Dr. Jay harness. He has the goods, his resume reads longer than most novels. The tag-line, "We live you" was developed to express how Dr. Jay Harness and his team treat, patients. We also developed a Geo-tagging search engine optimization (SEO) strategy for excellent Google rankings in a variety of location area searches like "breast cancer surgery anaheim". www.drjayharness.com ranks number one for keyword search "breast cancer surgery anaheim" and many others. We also developed an easy to populate blog and client "how-to-education" so Dr. Jay Harness and his team can ad content regularly. The website design is unique and different so it is clear to clients  that this is not the usual. Dr. Jay Harness MD. FACS is different.

We always enjoy working with Whisper, one of the most innovative strategic brand consultancies in the global marketplace known for positioning clients so they "own the conversation".Website Design Wichita, the website of Tracy Holdeman and his team. We are an exceptional website design, graphic design and logo design team for local Wichita Kansas websites as well as website designs and marketing strategies for clients from all over the U.S.

The Z Hair Academy website design had a variety functions and desired outcomes. Z Hair Academy wanted to replace pay-per-click advertising that cost thousands of dollars a month with organic search results or natural search results, inform prospective students and allow them to enroll online and make it easy for the Z Hair Academy staff to manage, change and update the web site.

We developed a Content Management System (CMS) website that enabled Z Hair Academy to manage, change and keep the Z Hair Academy web site up-to-date and relevant. We also informed and educated Z Hair Academy how to manage their own Search Engine Optimization (SEO). We designed a website with dynamic web pages. (Dynamic web pages are websites that are generated at the time of access by a user or change as a result of interaction with the user and dynamic web pages are a fundamental part of Web 2.0 which facilitates information sharing across multiple websites.) The Z Hair Academy website design also has an online catalog so prospective students can discover and learn about what Z Hair Academy has to offer, and with the web based enrollment form Z Hair Academy can fill classes without even the cost of paper. The Z Hair Academy web site also includes an easy to update online events calendar which is a great way to inform prospective students and an excellent way to bring visitors back to the website again and again. Furthermore, the website has a photo gallery that allows Z Hair Academy to upload photos and create new sets so they can showcase visiting instructors like Sally Rogerson. The website gallery also makes it easy for Z Hair Academy to share special events, products, new hairstyling techniques, new hair styles and the latest fashion shifts.  The Academy can also upload pre-designed coupons which keeps Academy customers coming back to the website and back to get styled, cut and colored. We also made Z Hair Academy website design social, with easy click to share buttons. The Z Hair Academy website design is a living tool that helps The Academy stay one step ahead of the crowd.

The Z Hair Academy website design is doing well already with organic search or natural search results. For example, Google keyword search for "hair academy Kansas' Z Hair Academy website design shows up three times on the first page of Google search results at #2, #3 and #5 out of 12,600,000 results. Google keyword search for "hair academy Lawrence' Z Hair Academy website design shows up three times on the first page of Google search results at #1 out of 12,800,000 results. Bing keyword search for "hair academy Kansas' Z Hair Academy website design shows up  on the first page of Bing search results at #2 out of 55,700,000 results.(Search engines usually offer two types of search results to their customers: Pay-Per-Click results--typically at the top or on the side and organic or natural results. While Pay-Per-Click  results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.)

Insight Design Communications develops highly visual and functional website designs, logo design and brand development.
insightdesign.com and logodesignwichita.com are website designs of Tracy Holdeman. His Insight Design Communications studio is located in Wichita, KS.